After Spending over $7.7 Million on YouTube Ads, my team & I have learned a thing or two about running highly Profitable YouTube Ads — and that got me thinking, I’ve had multiple “Million Dollar Lessons” in that time!
So today, I’ll be Revealing 7 of Them inside of this Marketing Minds Edition!
As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!
Here’s a Sneak Peek at What’s Inside This Email:
I’ll give you my “7 Million-Dollar YouTube Ads Lessons” to Skyrocket Your Ad Performance
How I discovered the game-changing “Phone Number Tweak”
An inside look at our proprietary “Tree Scaling Method” for sustainable ad growth (without the risk)
How we’re using AI to amplify ad targeting with KeywordSearch
The shocking truth about why most marketers fail with YouTube Ads (and how to avoid their mistakes)
Alright, let’s Dive In…
Lesson #1: The “Value-Ad” is King 👑
The YouTube “Value-Ad” Framework isn’t just a good idea – it’s the foundation of our most successful campaigns. Here’s how to nail it:
Hook (15-30 seconds):
Make a bold statement or ask a thought-provoking question
Address your ideal client’s pain points
Tease the value you’re about to provide in the ad
Educate (1-2 minutes):
Deliver 1-3 “Golden Nuggets” of actionable advice
Focus on the WHAT and WHY, not the HOW
Give them a Taste of what to expect learning from you!
Call to Action (30-45 seconds):
Make it crystal clear what to do next
Show the landing page they’ll see when they click
Reiterate the value they’ll get by taking action
Pro Tip: Use our “Video Blocks” Strategy to create multiple variations of each section. This allows you to test different hooks and educate sections without needing to refilm the entire ad multiple times.
Lesson #2: Harness the Power of Alpha-AI YouTube Ad Targeting 🎯
Our “Alpha-AI” YouTube Ad Targeting strategy is the secret sauce to our targeting success. Here’s how to implement it:
Leverage Google’s AI:
Use Custom Segments & create your own targeting audiences to give the AI the ability to learn who your ideal client is and optimize.
You can use my AI Ad Targeting Software (5 days free) KeywordSearch.com to generate custom ad audiences!
Create Custom Audience Segments:
Custom Intent Audiences
In-Market Audiences
Custom Affinity Audiences
Remarketing Lists
Use “3D Targeting”:
Right Person: Use demographic and interest-based targeting (as well as custom audiences)
Ability to Invest: Target based on income levels or purchase behavior
Right Time: Leverage Intent Based Audiences (like Custom Intent for Google Searches or URL Audiences)
Pro Tip: Use our AI tool, KeywordSearch, to generate high-converting audience ideas in seconds. Get your free 5-day trial here
Lesson #3: Optimize, Don’t Just Turn Off 🔧
The key to YouTube Ads success is continuous optimization. Unfortunately many people throw the baby out with the bathwater instead of actually optimizing within a campaign. Here’s our process:
Give campaigns at least 3-4 days to gather data before making major changes.
Use the “Tree Trimming” method:
Pause underperforming ads & targeting audiences
Increase budget for top performers
Create new variations based on what’s working
Monitor Key Metrics:
Click-Through Rate (CTR)
View Rate (VTR)
Cost Per View (CPV)
Cost Per Conversion (CPA)
Conversion Rate (CVR)
Pro Tip: Once you have some winning Audiences & Videos – combine them into a “Winning Campaign” you can use — sometimes these are our best campaigns!
Lesson #4: The Tree Scaling Method 🌳
Scaling isn’t about pumping money into one campaign (like a balloon — which risks the campaign ‘popping’) – it’s about creating a robust ecosystem of campaigns (like a forest of trees). Here’s how:
Start with your Core Campaign (The Trunk):
This is your proven winner with solid ROAS
Scale this campaign slowly over time (maintaining it’s performance)
Branch out with Similar Campaigns:
Create variations targeting different but related audiences
Test different ad creatives
Experiment with different landing pages or offers
Cross-Pollinate:
Take winning elements from one branch and apply them to others
Use retargeting to nurture leads across campaigns
Pro Tip: Aim to have at least 3-5 solid “branches” before significantly increasing overall spend. This creates stability and resilience in your ad account.
Lesson #5: OmniPresent Retargeting is Your Secret Weapon 🚀
Our OmniPresent Retargeting strategy has been a game-changer. Here’s how to implement it:
Create a Robust Retargeting Structure:
All Converters & Leads
Website visitors (past 30, 60, 90 days)
Video viewers (at least 25%, 50%, 75%, 95% of your video)
Engaged with channel (Subscribers, Likes, etc)
Previous Customers (if relevant)
Craft Specific Messages for Each Audience:
Recent Converters: Address objections and reinforce benefits
Website Visitors: Re-engage with new content or offers
Video Viewers: Provide next steps based on the content they watched
Previous customers: Upsell or cross-sell related products/services
Use Multiple Platforms:
YouTube Ads for video retargeting
Google Display Network for visual reminders
Facebook/Instagram for social proof and testimonials
As well as MANY MORE (we cover this in our full Omnipresent Retargeting PDF below)
Pro Tip: Use our 24-page OmniPresent Retargeting PDF for a deep dive into this strategy. Download it here
Stay Tuned we’ve got something exciting coming in the Omnipresent Retargeting world in a week or two 😉
Lesson #6: Test, Test, Test! 🧪
Constant Testing is the key to Long-term Success. Here’s just a few variables you can test!
Use the “Video Blocks” Strategy:
Create multiple hooks, educate sections, and CTAs
Mix and match to create dozens of ad variations quickly
Test These Elements:
Hooks: Test different pain points, promises, or questions
Ad Audiences (Custom Audiences & different Varieties)
Landing pages: Test long-form vs short-form, video vs text-based
Use A/B Testing Tools
Give each test enough time and budget to reach statistical significance
Pro Tip: Keep a “swipe file” of your best-performing hooks, stories, and CTAs. This becomes an invaluable resource for future campaigns. You can also spy on competitor ads with KeywordSearch.com
Lesson #7: The Phone Number Game-Changer 📱
Adding a phone number field to our opt-in forms has been very impactful – I wrote a whole Newsletter on it a few weeks ago! Here’s how to make it work for you:
Implement a Phone Number field on your landing pages:
Make it a required field for higher-ticket offers
For lower-ticket offers, make it optional but still present
Use software like Aloware to manage texts and calls efficiently
Set up an appointment setter system:
Hire appointment setters on a base + commission structure
Train them thoroughly on your offer and ideal client profile
Create a follow-up sequence:
Immediate text confirmation
Call within 5 minutes of opt-in
Follow-up sequence of calls and texts over 7 days
Track key metrics:
Opt-in rate
Contact rate
Appointment set rate
Show-up rate
Close rate
Pro Tip: Use a dynamic typeform to qualify leads in real-time. This ensures your team is focusing on the highest-quality prospects. (Stay Tuned – more on this soon too! 😉 )
There you have it – the 7 biggest lessons from our multi-million dollar YouTube Ads journey, expanded and packed with actionable insights.
Each of these strategies has been crucial in scaling AdOutreach and helping our clients achieve incredible results. But remember, knowledge without action is just potential. The real magic happens when you implement these strategies in your business.
That’s why I want to invite you to a complimentary YouTube Ads Strategy Call with my team. We’ll dive deep into your business, map out a custom YouTube Ads strategy, and show you exactly how to implement these lessons for maximum impact.
Book Your Free Strategy Call Now
I’ve invested millions to uncover these insights, and now they’re yours. The question is – how will you use them to transform your business?
By the way, I’ve had a few people tell me we’re very booked out — there’s a lot of demand right now, haha! So feel free to book a call using that link, but if you want to skip the line — connect with the Specialist who reached out to you originally & we can help you get an earlier spot!
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More Value Coming Next Friday!
Stay Tuned for More Great Value & Content Coming your Way!
Here’s a Sneak Peak at What’s Coming Next:
More Free Trainings & Resources — In your Inbox!
Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge
Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉
And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
– Aleric Heck | Founder & CEO of AdOutreach
