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Ad Outreach Aleric Heck Image

My story

The Ripple Effect

About | Dream Team | Culture

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Steve Jobs once said, “The people that are crazy enough to think that they can change the world are the ones that do.” Steve was a childhood hero of mine, and his ripple effect is why I have a business today. 

I was born and raised in Chelmsford, MA.

At 12, my parents gave me an iPod Touch for Christmas. They caught me playing video games on it and said, “Find a way to make your iPod creative.” 
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My idea was to show people great iPod apps and games. So I made videos and posted them on this little YouTube channel I had, followed by no one but friends and family. (My brother and I used it for posting little sketch comedies that we’d make). To my surprise, strangers took an interest in my iPod touch videos, lots of them.

I thought, “This is crazy,” and in July of 2009, I registered a new YouTube channel called AppFind.

Viewers and subscribers spiked, especially after I made videos showing people how to use their iPhones and iPads – millions of people watched them – and soon, middle-school me was making money from companies paying me to mention their app.

I’ll never forget when my high school teacher found out I made $60,000 a year from YouTube.

“There’s no way you’re making that much. That’s more than I make.” But I was. 

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Then came a sponsorship opportunity that changed the course of everything.

In my first year of college, a sponsor paid me $1,000; I got them more than a thousand downloads for their app. They were thrilled. “Post it again!” they said. I explained, “You can’t post the same video a few days later and get as many downloads as the first time.” 

But I had an idea… What if I used YouTube ads to promote their video?

Almost nobody was doing YouTube ads because this was back in 2015. My client was highly skeptical. “Okay, we’ll give you an ad budget of $500,” they said reluctantly. 

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Ad Outreach Image

I got them 11,000 new users for that $500. They were blown away, and the next thing I knew, their marketing company, called me up with a job offer:

“Drop out of college, move out here to Silicon Valley and join our team. You’ll lead our YouTube ads division.”

It was a six-figure offer with vested stocks, and they’d already raised multiple rounds of funding. Not a bad job offer for a freshman in college.

But in a defining moment, I turned it down. 

I didn’t want to be the knight in somebody else’s Castle; I wanted to be the king of my own.

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I knew YouTube ads were the BIG THING I’d been hoping for. So I created AdOutreach and quickly drove millions of downloads for my clients. So it was a good business. 

But then came the most pivotal moment of my life.

In 2016 at HubSpot Inbound, I discovered the world of online marketing. I knew an even better thing when I saw it, and AdOutreach started driving traffic to funnels with YouTube ads. 

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It was a game-changer.

I vaulted from serving only mobile app developers to working with companies offering all kinds of products and services. I scaled up a small team. Suddenly, we’re doing $50,000 to $70,000 a month… 

But after a year, in 2018, I became disillusioned with the agency model and innovated something better. 

"We're going to teach our clients to fish for themselves. No more total dependency on us. It robs them from controlling their own destiny."

So we began teaching our secret sauce. Our clients loved it because now they could take back control over their marketing, the lifeblood of their business – but with our help and expertise guiding the way. 

Ad Outreach Aleric Heck Image with His Team
Ad Outreach Aleric Heck Image

12 year old me started with a YouTube channel back in 2009, and today I’m blessed with a team of 50 and a company doing over a million dollars a month. Not bad for a decade. 

Today, 13 years into my entrepreneurial journey, what drives me the most, is the ripple effect.

When we help clients take marketing into their own hands, sharing their unique gifts, services, talents with the world, we have a ripple effect. We help our clients go big, and that ripples out and positively impacts people we will never meet. Steve Jobs made the iPod Touch, and the iPod touch set the course of my business life, even though I never met him.

I wake up every day excited to make AdOutreach have a ripple effect large enough to make a dent in the Universe. 

Over 13 years ago Aleric got his start on YouTube by building AppFind which became the largest app review channel on the platform with over 500k+ subscribers. Through building his channel he discovered the power of YouTube Ads and began running highly profitable campaigns for a variety of big name companies honing his craft.

Now, through AdOutreach he empowers entrepreneurs & marketers to harness the power of YouTube Ads to grow & scale their businesses. AdOutreach has already helped thousands of companies around the world collectively generate multiple 9 figures in revenue and in doing so Aleric has built his own 8-figure company, earned the coveted ClickFunnels 2CommaClub-X award, and led AdOutreach to become the 87th fastest growing company in America featured in the INC 5000

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Meet The Dream Team

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Ad Outreach Aleric Heck Image

Aleric Heck

CEO & Founder

Julia Gordy

Chief Operating Officer

Lyndon HaselHuhn

Director of Client Success

SUNNY DURANTE

Marketing Director

Lauren Tse-Wall

Senior Marketing Content Manager

Steve Berman

Head of Media Buying

NOAH FRIEDMAN

Client Experience Manager

Jake Stowers

Head of Ads Coaching

Dave Anderson

Head Video Strategy & Performance Coac

Natalie Flores

Operations Manager

Anna Moon

Internal Recruiter

Jack Barrera

Senior Copywriting Coach

Tony Torres

Copywriting Coach

Angie Whited

Copywriting Coach

Seth Gustavson

Ads Coach

Gabriel Briones

Ads Coach

Shelby Clark

Client Success Strategist

Dave Leek

Organic Growth Coach

Charlie McLaughlin

Head of Strategic Partnerships

Alec Walls

Media Buyer

Darnyell Wint

Media Buyer

Eli Diaz

Videographer & Video Editor

Marcus Patrick

Internal Copywriter

Dominic Sanchez

Marketing Intern

Val De La Garza

Operations Coordinator

Helen Tran

Sales Coordinator

Natasha Saenz

Executive Assistant

Amaya Armstrong

Personal Assistant to the CEO

Brittney Roberts

Lead Specialist

Adam Dowell

Advisor

Jared Ganem

Advisor

David Reisen

Advisor

Aaron Oehler

Specialist

Luis Soto

Specialist

Ad Outreach Aleric Heck Image with Team
Ad Outreach Aleric Heck Image with his Team
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This is how we LEAD.

L

Lead with Passion & Excellence:
We all use our passion as fuel to strive for excellence in everything we do.

E

Empower Successful Clients:
We believe that when our clients succeed, we succeed. We want to empower every business owner, and will therefore go the extra mile to help them achieve their goals.

A

Act with Integrity:
We take pride in our work and take ownership of our actions. We communicate both internally and externally with unwavering honesty and respect.

D

Dream and Grow Together:
We provide an environment that fosters personal development and professional growth. We are constantly seeking innovation and growth in order to create a larger and longer-lasting impact.
ead with Passion & Excellence

We all use our passion as fuel to strive for excellence in everything we do.

mpower Successful Clients
We believe that when our clients succeed, we succeed. We empower every business owner, and will therefore go the extra mile to help them achieve their goals.
ct with Integrity
We take pride in our work and take ownership of our actions. We communicate internally and externally with unwavering honesty and respect.
ream
& Grow Together
As the Dream Team, we foster an environment that promotes innovation and growth in order to create a larger and longer-lasting impact.

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