My story
The Ripple Effect
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Steve Jobs once said, “The people that are crazy enough to think that they can change the world are the ones that do.” Steve was a childhood hero of mine, and his ripple effect is why I have a business today.
I was born and raised in Chelmsford, MA.
My idea was to show people great iPod apps and games. So I made videos and posted them on this little YouTube channel I had, followed by no one but friends and family. (My brother and I used it for posting little sketch comedies that we’d make). To my surprise, strangers took an interest in my iPod touch videos, lots of them.
I thought, “This is crazy,” and in July of 2009, I registered a new YouTube channel called AppFind.
Viewers and subscribers spiked, especially after I made videos showing people how to use their iPhones and iPads – millions of people watched them – and soon, middle-school me was making money from companies paying me to mention their app.
I’ll never forget when my high school teacher found out I made $60,000 a year from YouTube.
“There’s no way you’re making that much. That’s more than I make.” But I was.
Then came a sponsorship opportunity that changed the course of everything.
In my first year of college, a sponsor paid me $1,000; I got them more than a thousand downloads for their app. They were thrilled. “Post it again!” they said. I explained, “You can’t post the same video a few days later and get as many downloads as the first time.”
But I had an idea… What if I used YouTube ads to promote their video?
Almost nobody was doing YouTube ads because this was back in 2015. My client was highly skeptical. “Okay, we’ll give you an ad budget of $500,” they said reluctantly.
I got them 11,000 new users for that $500. They were blown away, and the next thing I knew, their marketing company, called me up with a job offer:
“Drop out of college, move out here to Silicon Valley and join our team. You’ll lead our YouTube ads division.”
It was a six-figure offer with vested stocks, and they’d already raised multiple rounds of funding. Not a bad job offer for a freshman in college.
But in a defining moment, I turned it down.
I didn’t want to be the knight in somebody else’s Castle; I wanted to be the king of my own.
I knew YouTube ads were the BIG THING I’d been hoping for. So I created AdOutreach and quickly drove millions of downloads for my clients. So it was a good business.
But then came the most pivotal moment of my life.
In 2016 at HubSpot Inbound, I discovered the world of online marketing. I knew an even better thing when I saw it, and AdOutreach started driving traffic to funnels with YouTube ads.
It was a game-changer.
I vaulted from serving only mobile app developers to working with companies offering all kinds of products and services. I scaled up a small team. Suddenly, we’re doing $50,000 to $70,000 a month…
But after a year, in 2018, it hit me—the traditional agency model was fundamentally flawed. Too often, you're left in the dark, clueless about who's steering your ad campaigns.
The truth is, your ads might be in the hands of someone just learning the ropes, leading to a merry-go-round of media buyers. We've shattered this flimsy model to bring you transparency and genuine expertise.
So whether it’s us training your internal team in our coveted YouTube Ads Launch & Scaling Systems… Or directly plugging one of our OWN Media Buyers into your company… You receive the cream of the crop advertising systems — ones that are aligned with your vision and goals.
12 year old me started with a YouTube channel back in 2009, and today I’m blessed with a team of 50 and a company doing over a million dollars a month. Not bad for a decade.
Today, 15+ years into my entrepreneurial journey, what drives me the most, is the ripple effect.
When we help clients take marketing into their own hands, sharing their unique gifts, services, talents with the world, we have a ripple effect. We help our clients go big, and that ripples out and positively impacts people we will never meet. Steve Jobs made the iPod Touch, and the iPod touch set the course of my business life, even though I never met him.
I wake up every day excited to make AdOutreach have a ripple effect large enough to make a dent in the Universe.
Over 15 years ago Aleric got his start on YouTube by building AppFind which became the largest app review channel on the platform with over 500k+ subscribers. Through building his channel he discovered the power of YouTube Ads and began running highly profitable campaigns for a variety of big name companies honing his craft.
Now, through AdOutreach he empowers entrepreneurs & marketers to harness the power of YouTube Ads to grow & scale their businesses. AdOutreach has already helped thousands of companies around the world collectively generate multiple 9 figures in revenue and in doing so Aleric has built his own 8-figure company, earned the coveted ClickFunnels 2CommaClub-X award, and led AdOutreach to become the 87th fastest growing company in America featured in the INC 5000
Meet The Dream Team
Aleric Heck
Founder & CEO
David Anderson
Technical Publications Writer
Angie Whited
Director of Growth
Natalie Flores
Operations Manager
Tony Torres
Copywriting Coach
Trevor Holmeyer
Fractional Media Buyer
Ahmaad Green
Senior Ads Coach
Gabriel Briones
Senior Ads Coach
Dave Leek
Organic Growth Coach
Adrianna Ramos
Client Success Manager
Dominic Sanchez
Marketing Coordinator
Natasha Saenz
Executive Assistant
Aaron Oehler
Sales Manager
Daniel Avery
Video Marketing Specialist
This is how we LEAD.
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We all use our passion as fuel to strive for excellence in everything we do.
& Grow Together
