Right now it's bringing you EXACTLY the kind of leads you trained it to bring you. Most entrepreneurs just have no idea that they're the ones doing the training.

And if you're spending money on ads at all, this might be the single most expensive thing you're getting wrong – so I want to break it down for you today.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• Why the “AI” running your ads is only as smart as the data you feed it – & how most marketers are accidentally training it to find junk

• My 3-Step Framework to Retrain Your Algorithm so it goes hunting for your BEST clients instead of your tire-kickers

• The One Warning you need to hear before you make this switch (so you don't panic & undo it)

• The mindset shift around AI that almost nobody is talking about right now

Alright, let's Dive In…

Apply for a Complimentary Strategy Call:

Junk In, Junk Out – At Scale

YouTube, Google & Meta are running some of the most powerful AI on the planet. And that AI has ONE job:

Find more people like the ones you call a “win.”

That's it. That's the whole mission.

So the moment you tell it that a “win” is anyone who fills out a form, here's what happens:

🔴 Feed it every lead → it studies your junk → it goes out & brings you MORE junk.

🟢 Feed it your BEST leads → it studies your buyers → it brings you High-Value CLIENTS.

Same platform. Same budget. Same targeting.

Completely different business.

I've spent over $7.7M+ of our own money on YouTube Ads & a couple million more on Meta Ads (not client spend – MY money), & this is one of the biggest lessons that's come out of all of it:

The algorithm doesn't actually know what a quality lead is. It only knows what you report back to it.

Most marketers optimize for the cheapest possible opt-in, then complain that the leads are garbage.

Well, of course they are! You just told the most powerful AI on the planet that your dream client is anyone with a pulse & an email address.

So it went out & found you thousands of them. It did its job perfectly.

Junk in. Junk out. At scale.

How to Retrain Your Algorithm (3 Steps)

Here's the good news: once you understand how this works, you can flip it in your favor. This is one of my favorite things to break down because the results can be so dramatic – & it's the same process we've dialed in across 3,000+ businesses over the last 10 years.

Step 1 – Redefine what a “conversion” actually means

An opt-in is not a win. A low-quality call that no-shows isn't a win. A qualified booked call that actually shows up? That's a win. A closed client? That's a win.

The key here is to optimize for the deepest event in your funnel that you have enough volume to feed. Point the algorithm at the outcome that actually makes you money, not the one that's easiest to rack up.

Step 2 – Sort every lead by quality, automatically

Every lead that enters our funnel answers a few extra questions & gets sorted instantly into one of three buckets: Qualified, Unclear, or Unqualified.

This is the “Dynamic Funnel” concept I've shared before – it works like a traffic light 🚦. Green means go, yellow means take a closer look, red means it's not a fit. The point is that the sorting happens on its own, so you're not manually guessing who's worth chasing.

Step 3 – Port ONLY your best leads back to the platform

This is where the magic happens. Send your qualified calls & closed clients back to the platform as the conversion signal. Offline Conversions on Google & YouTube. Conversions API on Meta.

Now the AI is studying your ideal clients instead of your tire-kickers, & it goes hunting for more of the people who actually pay you.

That one change alone can create a MASSIVE boost to both lead quality & ROAS. 💯

This Edition of the Marketing Minds Newsletter is Sponsored by:

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Learn More

One Warning Before You Do This

I have to be straight with you, because this is the step where most people lose their nerve.

When you make this switch, your lead volume will drop & your cost per lead will go up.

Let it.

Cost per lead is a vanity metric. Cost per CLIENT is the business.

On a $5K offer, one qualified booked call is worth somewhere between $750 – $2,000 to you. So I'll happily pay 3x more for a lead that's worth 10x more, every single day of the week.

If you only stare at cost per lead, you'll panic & undo the exact change that was about to make you more money. Watch the metric that actually matters instead.

What Almost Nobody Is Paying Attention To

Here's why this matters more right now than it ever has.

Everyone is obsessed with what AI can CREATE for them – the ads, the creative, the funnels, the copy.

Almost nobody is paying attention to what their AI is LEARNING from them.

And these platforms get smarter every single quarter. Whatever direction you point them, they run faster.

Feed it junk & it becomes world-class at finding you more junk.

Feed it your best clients & it becomes the greatest client-finding machine ever built – working for you 24/7. 🚀

So stop asking “why are my leads so bad?”

Start asking “what have I been teaching the algorithm?”

Because your algorithm is learning something today whether you're intentional about it or not. The only real question is what you're teaching it.

Want My Team to Walk You Through It?

We've spent 10 years dialing this exact system in across 3,000+ businesses, & setting it up correctly for your ads is one of my favorite things to map out with people.

I want to invite you to a 1-1 Strategy Call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business – including how to set up this Conversion & Data strategy so your algorithm starts hunting for your best clients.

This is a 20-minute call where we'll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them.

Book Your Complimentary Strategy Call Here

Run the 3 steps either way. Your algorithm is learning something today no matter what. Let's make sure it's learning the right thing.

Watch The Full Video on YouTube:

Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

Book Your Complimentary Video Marketing Strategy Call Today!

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach

This Edition of the Marketing Minds Newsletter is Sponsored by:

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