2 Years Ago I was burned out & stressed from facing some challenges in my business at the time.

Just prior to that I had scaled my business 6052% – enough to land us #60 on the INC 5000 list, but what people didn’t see was the stress & pressure that type of growth can put on you, especially when fires inevitably pop up from scaling so rapidly.

So in spring of 2022 I found myself coming off of about 10 weeks of working every day without taking any full day breaks (something I now know is was a dumb decision haha — but that’s how we learn!)

My mindset coach encouraged me to take a full weekend off prior to an event I was speaking at in San Diego.

And encouraged me to delete Slack for the weekend (gasp!)

I remember going to a cafe & I never experienced what I experienced before — I was literally shaking (not the term shaking – like my hands were shaking) from not working.

That’s crazy!

But real.

And something I don’t want to experience again.

I realized I needed the break more than I realized, even though I had been resistant to it.

I walked around San Diego & somehow made my way to the Japanese Friendship Garden.

I bought a ticket & walked in & I felt instantly calm & relaxed.

Surrounded by nature.

Reassured in myself & calmed by the beauty around me.

I spent several hours walking through the park & at one point I even found myself staring at a waterfall, listening to the water hit the rocks for many minutes.

It was a peaceful break in a time filled with fast paced action.

And a reminder – that sometimes you need to re-ground yourself and connect to nature & take a few minutes to breathe.

As Entrepreneurs, it’s easy for us to be swept up in the fast pace & that can be very good – but it’s also important to take the space to reconnect & recenter.

I just attended an event in San Diego & I booked myself an extra night at the hotel.

And made my way to the Japanese Friendship Garden.

Looking at the waterfall I saw 2 years ago.

Reminding myself that even in the midst of fast paced business, challenges, opportunities — there is still nature outside waiting for you & it will be there when you need it.

A Realization About My Emails & Content

I’ve come to the realization that I used to share everything about growing my businesses, the ups & the downs, the wins & the learning lessons. But somewhere along the way, I stopped.

Subtly & over time my content shifted mostly towards almost only education, teaching, being seen as “the expert”

And along the way, I lost a piece of what I loved about my own content – Authenticity.

Somewhere along the line I subconsciously picked up that once I became an ‘industry leader’ I needed to just talk about my expertise & teach.

Maybe you can relate.

I’ve realized that, over time, my content became sterile.

I’ve been sharing valuable insights for sure — one thing I believe in is giving value freely & I’ve shared some great strategies & tactics with everyone.

Slowly, over time, I’ve stopped sharing the journey, the lessons, the wins, the failures, the things that are true to growing a business & creating an Impact.

But not any more.

The other day I shared a more vulnerable post where I talked about a challenging time in my business from a couple years ago & how reconnecting to nature helped ground me — I was so happy to see all the positive reactions to that post & to hear how it really resonated with others who experienced similar things!

I was recently at an event where a mentor shared that if you feel you have something to say but feel uncomfortable about sharing it because its too vulnerable or too ‘real/raw’ then that is exactly what you’re meant to share – because others need to hear it.

So, I am going to take you back into the journey — the exciting moments, the challenging times, the wins, the learning lessons.

I owe it to you — and I owe it to myself — I want this to be a page I can look back upon in the future & a page that genuinely provides real, authentic value & insights into what life is like growing & scaling a business.

And if people unfollow me because I share some of the blemishes, some of the challenges, some of the truth behind running a business that strives to create a meaningful impact. So be it.

But those of you that stay, that are here, I will be here too.

I’m still going to share my expertise & value on this page.

And I am going to share more of the journey, all the pieces & everything.

Because “The Journey is the Reward”

And if the Journey’s the Reward — who am I to keep it to myself?

Want more Raw Content Like This?

Connect with me on Social Media – where I share raw posts & insights like this:

Facebook: http://facebook.com/alericheck

LinkedIn: http://linkedin.com/in/alericheck 

^ These are my main two platforms I share these types of posts.

Of course, you can also follow my YouTube for value videos & Instagram for pictures!

Trust — Makes Video Marketing So Powerful

Today in Business, Trust is Everything

But how do you gain Trust with people you’ve never met in person?

Video 🎥

It’s the quickest way to establish a feeling of “Know, Like & Trust” with your audience outside of speaking at an event or meeting them in person (which isn’t scalable)

There’s something special about your audience seeing your face, hearing your voice & having the opportunity to learn from you while seeing the way you teach.

In a world where text can be written by AI, images paint only a partial picture & trust has been eroded over time… your audience is craving Authenticity.

And the best way to do that is to be yourself on video & share your unique expertise!

I fell in love with the power of video when I got my first video camera at 9 years old – in fact, I even thought I wanted to be a movie director when I grew up.

15 years ago, I got my start in business by posting simple YouTube video tutorials teaching people how to use their iPhones for the first time — as millions of people started watching those videos & the comments came in about how I had helped them, I saw the power of video for myself.

8 years ago, when I discovered the world of Coaching & Consulting businesses, while everyone was seemingly focused on Facebook Image Ads, I found that Video Ads on YouTube connected deeper with ideal clients & therefore generated better results.

And today, I see the importance of video more than ever before in truly connecting deeper with your ideal clients & audience.

You’ve probably noticed that over the last couple of years, trust has started to erode in the market, with everyone seeming to promise bigger & bigger things, new shiny objects, and increased competition — paired with tighter monetary policy.

It’s not enough just to slap together a simple ad & print money.

^^ And the people still operating on this principle are either struggling now or are in for a rude awakening.

But the good news for you is that there’s an easy fix.

Authentic Video

Video Ads & Video Content — that speak directly to your ideal client & develop a Know, Like & Trust factor directly with them. Where they can see who you really are & that you’re here to help them solve their problem. Developing TRUST.

Now, that doesn’t mean you can’t do text posts, image posts, emails, etc. (in fact, I know that this is technically a written post — although a similar message to one I consistently give on video)

But Video should be a key part of your holistic strategy – from video ads to video content – giving your ideal clients the opportunity to meet you without meeting you.

Read that again — Video gives you the opportunity to Meet You without really Meeting You.

Have you ever binged someones content & then met them in person & felt like you truly knew them?

Exactly.

That’s the power of video — and it’s second only to truly meeting that person in person.

So if you’re looking to grow your Impact — Video is the key to building the Trust you need to make the difference you’re here to make!

This Edition of the Marketing Minds Newsletter is Sponsored by:

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I Love Impact Driven Entrepreneurs 💯

I’m in Toronto to speak at Archangel Summit, an event for Impact Driven Entrepreneurs & it got me thinking about the Ripple Effect.

One of the reasons I love working with Impact Driven Coaches, Consultants & Course Creators so much is because of the Ripple Effect of Impact it creates when we help them reach the people they can serve & help!

I used to see my business as “helping others with YouTube Ads to scale their businesses”

And sure that’s technically what we do…

But it’s so much more than that!

When we help businesses leverage the power of YouTube Ads we help them get in front of their ideal clients, people they can help, with a video ad that helps bridge the gap between the business & those they can serve!

^^ this creates a Ripple

Every time we help connect a Coach, Consultant or Course Creator with the people they can help (whether it be in business, fitness, life, relationships, etc) we are creating a positive ripple by helping connect people who have a gift to share with the people who need it!

That’s a special thing! 😁

I’ll admit, at one point in my business career I was focused on growth, growth, growth — I looked at revenue milestones & while it wasn’t about the money, it was kind of about winning & getting bigger. But I’ve since learned that’s a hollow way to approach business.

As I’ve grown, I’ve discovered what really motivates me & gets me excited every day & that is The Ripple Effect!

So much so that we changed our companies mission:

“We Empower Businesses to Amplify their Impact & Create a Ripple Effect on the World”

And that’s something that inspires my team & I every day!

Because every time we help a business with their video marketing – we’re helping them connect with people who need them — and those connections are positive ripples that will have far more impact than we could ever even know or see – but it’s there!

I can’t wait to share a piece of my journey with them & be surrounded by others who share the love of the Ripple Effect of Impact!

Cheers to the Ripple Effect we’ll create through the work we do every day! 🌊

Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through Video Marketing!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach