Imagine if you got in early on Google Ads back in 2008… or Facebook Ads in 2012… or YouTube Ads in 2015 like I did.

How different would your business look right now?

If you've ever thought, “I wish I got in on the ground floor of a new ad platform before it got crowded” – well, this is that moment.

ChatGPT Ads are officially here. I actually got beta access before they went live to everyone, and I've been testing them ever since. And I can tell you – this is one of the biggest Blue Ocean opportunities I've seen in years.

In today's Newsletter, I'm going to break down everything you need to know to start running ChatGPT Ads for your business & reach your ideal clients at the exact moment they're asking for solutions.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• I'll break down exactly what ChatGPT Ads look like & who actually sees them (this stat surprised me)

• I'll reveal the BIG shift in how you target with ChatGPT Ads vs. Google or Meta (this changes everything)

• I'll share the current promotion where you can get $1,000 in ads for just $500

• Plus, I'll give you a link to my full step-by-step YouTube training walkthrough

Alright, let's Dive In…

Watch the Full Video on YouTube:

What ChatGPT Ads Actually Look Like

Picture this – someone opens ChatGPT & asks, “How do I grow my coaching business past 500K?”

ChatGPT gives them the answer… and directly underneath that answer, your ad appears.

That's the magic of it. You're not interrupting – you're showing up at the exact moment of decision, right when your prospect is actively looking for a solution.

There are three main types of ChatGPT Ads you can run right now:

• Standard Ads – A clean card with a headline, sub-headline & image

• Product Ads – Great for e-commerce, showing your product with price, ratings & a shop button

• Carousel Ads – Multiple products or destinations all in one placement

Simple, clean & designed to complement the conversation rather than disrupt it.

The Stat That Blew My Mind (Who Actually Sees These Ads)

Here's something that surprised me when I first dove into this…

ChatGPT Ads show up for the free users & the users on the $8/month Go plan. They do NOT show up for Plus, Pro, or Business users.

Now, you might be thinking – “Well, everyone I know has a paid ChatGPT plan, so who's actually seeing these ads?”

I thought the same thing at first. But here's the reality:

Only 5.6% of ChatGPT users pay for a subscription.

Let that sink in for a second.

That means 94.4% of ChatGPT users can see your ads.

With over 1 billion weekly active users on ChatGPT, that's potentially 944 million people you can reach.

As business owners, we're in a bit of a bubble – most of us pay for the premium tools. But the average consumer? They're on the free plan. And that's your opportunity.

This Edition of the Marketing Minds Newsletter is Sponsored by:

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The BIG Shift – How Targeting Works on ChatGPT

This is where it gets really interesting – and this is the piece most people are getting wrong.

Here's the shift you need to wrap your head around:

• Google targets the keyword (what people are searching)

• Facebook & Instagram target the person (who's browsing)

• ChatGPT targets the conversation (what people are actually asking AI)

ChatGPT knows the context of what your ideal prospect is saying – which means you can reach them at the exact right moment with the exact right message.

The way you do this is with something called Context Hints.

A Context Hint describes, in plain English, the conversation your ideal client is having with AI.

For example – the old way (Google) would be targeting the keyword “online course platform.”

The new way (ChatGPT) would be a Context Hint like: “A coach or expert asking how to package their knowledge into an online course, what platform to use, and how to get their first students.”

See the difference? You're describing the actual conversation, not just a keyword.

Another example – instead of targeting “meal delivery,” your Context Hint could be: “Someone planning weeknight dinners for a busy family and asking for fast healthy recipes or ways to do simple grocery shopping.”

So the question you need to ask yourself is – What are my ideal clients actually asking ChatGPT?

Answer that, and you've got the foundation for a killer ChatGPT Ads campaign.

Write Ads That Read Like the Next Step

Here's a mistake I see people making already…

They're writing ChatGPT Ads the same way they'd write a Google Ad or a display ad – with big, bold, interruption-style copy.

Something like “Revolutionize Your Business Today – The #1 Industry-Leading Platform!”

But remember – your ad is showing up directly under an answer ChatGPT just gave your prospect. So your ad needs to feel like the natural next step in that conversation.

A better version would be: “Reports in 3 hours, not 3 days. See the 10-minute setup.”

That reads like a next step. It flows with the conversation instead of interrupting it.

I recommend testing 3 different angles, 3 headlines, and a couple of descriptions – which gives you 18 ad variations to test right out of the gate.

The Buyer Stages to Target

Not every prospect asking ChatGPT is ready to buy. So you want to match your ads to where they are in the journey:

• Awareness – “How do I get more coaching clients?” → Send them to a free guide or training

• Consideration – “Is a business coach worth it?” → Send them to a demo or webinar

• Decision – “Northstar Coaching pricing and reviews” → Send them to a booking page or purchase

Meet them where they are, and your conversions will skyrocket.

You Can Now Optimize for Conversions

This is a big update from when ChatGPT Ads first launched…

You can now optimize campaigns directly for the result you want – whether that's booked calls, sales, free trials, or leads.

You can even set a cost cap – so if you want to pay a maximum of $50 per booked call, you set that, and ChatGPT will find people most likely to convert at or below that cost.

And here's a fun trick – if this all sounds complex, you can literally just talk to ChatGPT itself. Ask it: “Build me a ChatGPT Ads campaign from my landing page.”

It'll map the whole thing out for you. That's how powerful this is.

The Current Promotion (This Is Huge)

Here's what makes right now the perfect time to jump in…

You can start running ChatGPT Ads for as little as $25/day.

And ChatGPT is currently running a promotion where if you spend $500, they'll match it with another $500 for FREE.

That means:

• Spend $25/day for 20 days = $500

• Get the next 20 days FREE

• $1,000 in ad spend for just $500

That's 40 days of ads on a brand new platform where costs are the lowest they'll ever be.

Blue Ocean platforms always work this way – the earlier you get in, the cheaper the clicks, the less competition, and the more room to scale. YouTube Ads were the bluest ocean in 2015 when I got started, and getting in early is exactly what allowed me to scale AdOutreach to 8 figures.

ChatGPT Ads is that opportunity right now.

What's Coming Next (This Is Big)

Here's what has me really excited…

ChatGPT has announced that ChatGPT Video Ads are coming soon.

If you've been following me for a while, you know I love video. I've been on YouTube for 17 years, I wrote the book Video Authority: The Art & Science of Converting Viewers into Clients, and I've scaled my business past 8 figures using YouTube Ads.

When ChatGPT rolls out video ads, that's going to be a complete game-changer. Getting on the platform NOW – before video hits – means you'll have all the reps, data & positioning ready when it drops.

They're also rolling out CRM integration soon, so ChatGPT leads can land directly in your CRM automatically. (Right now you can do this, but it requires a bit more of a tech setup.)

Watch the Full Video Walkthrough

Alright, this Newsletter gave you the what & why of ChatGPT Ads – but I know you're going to want the how as well.

So I filmed a complete video breakdown that walks you through every one of these strategies in more depth – plus I share exactly what to do to get your first ChatGPT Ads campaign live this week.

Watch the Full ChatGPT Ads Video Here! 🚀

Inside the video I go even deeper on Context Hints, the ad formats, buyer stage examples, and the specific promotion details so you can hit the ground running.

The 3 Keys to ChatGPT Ads (Recap)

Before I wrap up, here are the 3 things to remember when you start running ChatGPT Ads:

1. Target the conversation (Context Hint), not the keyword

2. Write ads that read like the next step, not an interruption

3. Optimize your campaigns for conversions to maximize results

Imagine it's 4 weeks from now. Your first ChatGPT Ad has been live for a month, you've spent $500 & had another $500 matched, and you're bringing in a consistent flow of new leads & clients from a platform most of your competitors haven't even touched yet.

That's the opportunity in front of you right now.

Watch The Full Video on YouTube:

Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

Book Your Complimentary Video Marketing Strategy Call Today!

See You in the Next One!

I hope this Newsletter gave you a clear picture of what ChatGPT Ads are, why they're such a massive opportunity, and exactly how to get started.

Being early on new ad platforms has been one of the single biggest drivers of growth in my business – and I want the same for you.

If you have feedback on today's Newsletter, hit reply & let me know! I read every single response. 😁

Stay Tuned for More Great Value & Content Coming Your Way!

Here's a Sneak Peek at What's Coming Next:

• More Free Trainings & Resources – straight to your Inbox!

• The Latest YouTube Ad, AI & ChatGPT Ad Strategies as we Discover Them

• Real Case Studies & Examples of Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what's happening in the Online Marketing & Coaching/Consulting/High-Ticket Industry

• And a LOT more…

I'll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach

This Edition of the Marketing Minds Newsletter is Sponsored by:

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