One of my favorite books is James Clear’s Atomic Habits, where he teaches how small changes & tiny habits can lead to Massive Results!

One of his key principles is about getting 1% better every day & how that compounds over time – a principle I aspire to live my life by each day.

That got me thinking — How can I apply Atomic Habits to YouTube Ads?

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

The “1% Better” YouTube Ads Strategy that's a Game-Changer

5 Actionable Ways to Apply Atomic Habits to Your Ad Campaigns

The One Mindset Shift that Could 10X Your Results

Alright, let’s Dive In…

The “1% Better” YouTube Ads Strategy

James Clear talks about the power of getting 1% better every day in “Atomic Habits,” and when you apply this to YouTube Ads, it's like pouring rocket fuel on your campaigns!

“Habits are the compound interest of self-improvement. The same way that money multiplies through compound interest, the effects of your habits multiply as you repeat them.” – James Clear, Atomic Habits

Now, imagine if you improved your YouTube Ads by just 1% every day. In a year, you'd be 37 times better! That's not 37% better – that's 37 TIMES better. Mind-blown yet? 🤯

Let's break this down into actionable steps:

1. Daily Ad Review Ritual

Set aside 15 minutes every single day to review your ad performance. Look at your key metrics:

Click-Through Rate (CTR)

View Rate

Cost Per View (CPV)

Conversion Rate

Cost Per Action/Conversion (CPA)

Return on Ad Spend (ROAS)

Find ONE tiny thing you can tweak to improve. Maybe it's adjusting your funnel, tweaking one line in your script, testing a new ad, or honing in on the targeting.

These small optimizations & improvements compound over time — getting 1% better at your ads every day leads to massive results!

2. The “Atomic” Split Test

Instead of making massive changes, run micro split tests. Test one small element at a time:

Try 3-5 slightly different hooks

Test a change in your funnel / landing page

Experiment with different audiences in your targeting

Remember, we're aiming for 1% improvements. These small wins compound over time!

3. The Habit Stacking Technique for Ad Creation

Clear talks about “habit stacking” – linking a new habit to an existing one. Let's apply this to creating YouTube Ads:

After [CURRENT HABIT], I will [NEW HABIT].

For example: “After I check my email each morning, I will spend 10 minutes checking & optimizing my YouTube Ads.”

This makes consistent ad optimization a natural part of your day.

At AdOutreach, we’ve helped 3,000+ coaches, consultants & course creators scale with YouTube Ads — and we’ve found one of the most consistent determining factors of success are those that created the HABIT of checking & optimizing their ads on a regular basis.

4. Environment Design for Ad Performance

James Clear emphasizes the importance of environment in habit formation. Let's create an environment that makes YouTube Ad success inevitable:

Set up automated daily metrics / performance reports (What gets measured gets managed — so it’s Important to measure results)

Keep all the tabs you need to manage your ads in one place – if you use Google Chrome you can bookmark Google Ads, Your Tracking Spreadsheet, Your YouTube Channel Analytics & your YouTube Ad Training Program (such as the one we offer at AdOutreach 😉 )

When you go in to manage your ads, make sure you free yourself from distractions so you can focus & maybe even set a 15 minute timer

5. Identity-Based Ad Mastery

Here's where it gets powerful. Start thinking of yourself as “a Marketing Master” rather than someone who's trying to get better at ads.

“The ultimate form of intrinsic motivation is when a habit becomes part of your identity. It's one thing to say I'm the type of person who wants this. It's something very different to say I'm the type of person who is this.”

When you adopt this mindset, consistently working on and improving your YouTube Ads becomes second nature. It's just who you are.

Applying Atomic Habits to YouTube Ads

Remember what James Clear says:

“You do not rise to the level of your goals. You fall to the level of your systems.”

This Atomic YouTube Ads approach is all about building a system for consistent, compounding improvement. It's not about massive overhauls or “hacks.” It's about showing up every day and getting that 1% better.

If you want to dive deeper into mastering YouTube Ads and see how we apply these principles at scale, book a call with our team. We'll map out a custom strategy to help you achieve your goals through YouTube!

To your Atomic Success,

Aleric

This Edition of the Marketing Minds Newsletter is Sponsored By:

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Here’s a Sneak Peak at What’s Coming Next:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach