Today I want to share something deeply personal with you…
I almost deleted the first video that ended up making me over a million dollars.
Why? Because I was 50 pounds overweight and felt incredibly self-conscious about how I looked on camera.
But here's the crazy part – that video went on to get over 550,000 views and generate seven figures in revenue for my business.
So what changed? How did I go from nearly scrapping the video to scaling it into a massive success?
It all comes down to one crucial concept: Authentic Authority.
As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!
Here’s a Sneak Peek at What’s Inside This Email:
The “Authentic Authority Formula” for combining authenticity with expertise
How to overcome self-doubt to create impactful video content
What “Golden Nuggets” are and how to use them to instantly establish credibility
A step-by-step approach to creating content that resonates with ideal clients
Alright, let’s Dive In…
How to be an Authentic Authority
Here's the thing about authenticity – you don't need to try to be authentic…
You already are Authentic.
The key is allowing yourself to be seen for who you truly are.
I know, I know. Easier said than done, right? Especially when you're putting yourself out there on video for the whole world to see.
But here's a mindset shift that changed everything for me:
Your uniqueness is your superpower.
Those quirks, imperfections, and personal traits you might be tempted to hide? They're exactly what will make you stand out and connect with your ideal clients.
For me, that meant embracing my nerdy side. My love for business, numbers, and yes – even escape rooms (I've done over 100+ of them!). When I stopped trying to fit some “professional” mold and let my genuine enthusiasm shine through, that's when my content really started to take off!
So ask yourself: What makes you, well… you?
What are those authentic traits you can lean into to stand out in your market?
The Authentic Authority Equation: Value + Confidence + Being Yourself
Of course, being authentic isn't enough on its own. To truly position yourself as an Authentic Authority, you need to combine that authenticity with real, tangible value.
This is where what I call “Golden Nuggets” come into play.
Golden Nuggets are those bite-sized pieces of wisdom, those “aha!” moments that leave your audience thinking, “Wow, I've never thought about it like that before.”
The key is to lead with these Golden Nuggets rather than jumping straight to a sales pitch. When you provide genuine value upfront, you magnetically attract your ideal clients and build the trust needed for them to take the next step with you.
The Authentic Authority Formula
So how do you actually implement this Authentic Authority approach in your own content & ads? Here's the simple formula I use:
Be Yourself: Embrace your unique traits and let your personality shine through.
Provide Real Value: Lead with Golden Nuggets that showcase your expertise and provide tangible takeaways.
Speak with Confidence: Trust in your knowledge and experience. Remember, you have valuable insights to share!
Focus on Your Audience: Frame your content around solving their specific problems and addressing their deepest desires.
Be Consistent: The more you show up as your authentic self, the more comfortable and natural it will become.
When you combine these elements, you create content that not only stands out in a crowded market but also deeply resonates with your ideal clients.
Remember, the world needs your unique gifts and insights. By showing up as your authentic self and providing real value, you have the power to make a profound impact & ripple effect!
How to Build Confidence on Camera
Watch the Full Video on YouTube:
Who really owns your audience?
Being a Creator has never been easy, but unpredictable algorithms make connecting with your audience on social media harder than ever.
Enter beehiiv, the newsletter platform used to send this very email.
beehiiv frees you from the algorithms, giving you the tools to connect and create a more direct relationship with your followers.
Plus, with a network of premium advertisers and paid subscription options, you can tap into new revenue streams from day one.
Complimentary Video Marketing Strategy Call!
Are you looking to Scale your Business with Video Marketing?
I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!
This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!
Fill out the Quick Booking form to Schedule your Strategy Call.
More Value Coming Next Friday!
Stay Tuned for More Great Value & Content Coming your Way!
Here’s a Sneak Peak at What’s Coming Next:
More Free Trainings & Resources — In your Inbox!
Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge
Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉
And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
– Aleric Heck | Founder & CEO of AdOutreach
