Aleric here, and I’ve got a content creation secret that could be a total game-changer for your coaching or consulting business.

But first, let me ask you a question:

Have you ever held back from sharing your best content because you were afraid of giving away too much value?

If so, you’re not alone. In fact, I used to do the exact same thing.

I recently got a comment on one of my YouTube videos asking:

“How do I make a video that has valuable content that gives away some tips without giving away all the info needed to the point that they don’t need me?”

It’s a great question, and one that I think a lot of coaches and consultants struggle with.

So today, I want to share my #1 content creation tip that could revolutionize your marketing strategy:

Don’t be afraid to give away your Best Content.

Ironically, today’s email newsletter is a great example of that!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

I’ll give you the “Million Dollar Content Mindset Shift” that changed the way I think about giving away my best content

How to Practically Provide Massive Value & Still Ascend/Upgrade people into your Coaching or Consulting Programs

The Concept of creating a Value-packed low-ticket Offer that creates Raving Fans eager to become full high-ticket clients

And More!

Alright, let’s Dive In…

“The Million-Dollar Content” Mindset Shift

Here’s the truth: You can’t give away too much value.

In fact, the more value you give, the more clients you’ll attract.

Why? Because people don’t pay for information. They pay for transformation.

Let me share a personal story that illustrates this perfectly.

For years, I was hesitant to reveal our “secret sauce” for YouTube ads on my YouTube Channel & in Newsletters like this. I thought if I gave away our step-by-step process, why would people want to work with us?

But then I had an epiphany. By providing valuable information I was demonstrating to my ideal clients that I was the true expert they needed.

Sure, some people may watch the content & get what they need – great!

But many more will watch the content, learn from it & then use that to make a decision that I am the person they want in their corner helping them implement the strategy.

It’s one thing to learn a concept from a video & it’s a totally different one entirely to have someone help you implement that from A-Z in a way that is tailored & custom to a business.

Here’s the cold hard truth — All the Information Already Exists Online.

So why does anyone hire anyone for anything?

3 Big Reasons are Skills, Expertise & Customization.

I’m not going to try and learn from Wikihow how to fix my water heater, I’m going to hire a skilled professional, with expertise, who can customize their work to my specific needs.

It’s the same thing with whatever it is that you do.

However, one way for you to stand out from the crowd is to be seen as the knowledgeable expert, sharing your knowledge in a way that makes it clear YOU are the person they want to work with (& not someone else).

The 5 Pillars of the “Value First” Content Strategy

So how can you implement this in your business? Here are the 5 key pillars:

Demonstrate Your Expertise: Share your most powerful strategies. Don’t hold back. The more you showcase your knowledge, the more you position yourself as the go-to expert in your field.

Build Trust Through Transparency: Be open about your processes, your successes, and even your failures. Authenticity breeds trust, and trust is the foundation of any coaching/consulting relationship.

Showcase Your Unique Methodology: Your content should give people a taste of what it’s like to work with you. It’s not just about what you teach, but how you teach it.

Attract Ideal Clients: By giving away high-value content, you naturally attract people who resonate with your approach. These are your ideal clients, the ones most likely to invest in your full programs.

Differentiate Through Generosity: In a world where everyone’s holding back their best stuff, you’ll stand out by being generous with your knowledge.

When you follow these 5 principles, you’ll create content that becomes an Ideal Client Magnet online — attracting clients, generating good-will and growing your business!

Remember, your paid offerings provide so much more than just information. They offer:

Personalized strategies tailored to each client’s unique situation

Implementation support and accountability

Peace of mind knowing an expert is guiding them through the process

Direct access to you/your team and your expertise

A structured process to achieve results

That’s what people are really paying for – not just the information, but the transformation.

The Million-Dollar Question

So here’s my challenge to you: What’s the most valuable piece of content you could create for your audience?

If it feels almost painful to give away – like you’re sharing too much – that’s exactly the content you should be putting out there.

Here’s the truth: The Coaches and Consultants who will thrive in 2024 and beyond are the ones who are generous with their knowledge.

Are you ready to be one of them?

Check Out All My Value-Driven Content on My YouTube Channel for Free!

Creating Value-Packed Low-Ticket Products that Inspire High Ticket Clients

Another great strategy that goes beyond providing content away for free is the concept of providing massive outsized value in low-priced products that are worth MANY times more than what you charge for them.

This allows you to give your potential clients a taste of buying something from you & then giving them massive value in return – worth many many times what they paid!

A great example of this is our $27 YouTube Ads Kit

We offer a YouTube Ads Kit that provides over 6+ hours of step-by-step training content on how to Script, Film, Setup, Target & Launch successful YouTube Ads!

And instead of charging thousands of dollars for it, like it’s worth — we offer it as a low-ticket offer designed to provide massive outsized value to potential clients!

Now why do we charge for it versus giving it away completely for free? Well we kind of do give it away for free — we charge $27 to recoup the ad spend that we spend on YouTube Ads to get new buyers — just basically breaking even — that way we can get the YouTube Ads kit in as many hands as possible!

It also allows us to create an experience where someone gets a MASSIVE DEAL!

Everyone loves getting a Massive Deal — and clients can tell when they receive far more value than they paid for something.

This allows us to give our ideal clients a chance to purchase a low priced product, receive massive value & then build their Know, Like & Trust.

Knowing, Like & Trust is Essential for laying the foundation for a higher-ticket client relationship — which is where many go after experiencing the value of a lower-ticket product.

And it just provides massive good-will, because even if that person doesn’t become a full client, they may spread the word about the amazing deal they got until it reaches someone who is your ideal client!

That’s the power of providing Outsized Value!

P.S. If you want to get the YouTube Ads Kit for $27 you can Buy it Today using this Link!

This Edition of the Marketing Minds Newsletter is Sponsored By:

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Complimentary YouTube Ads Strategy Call!

Are you looking to Scale your Business with YouTube Ads?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach