Every time I speak at an event or virtual summit lately, the #1 topic people want to hear about is of course our “Alpha-AI” YouTube Ads Strategy.
I realized it's been a while since I did a comprehensive deep-dive on this & I also wanted to update you with what’s working best now that it’s mid-2024 (I know – I can’t believe it either!). So today, I'm going to break down our updated Alpha-AI YouTube Ads strategy for 2024.
As always, my goal is to give you the Highest Level of Value Possible. That's my promise to you and I intend to over-deliver!
Here's a sneak peek at what's inside this email:
I'll give you my full “Alpha-AI YouTube Ad Training” Strategy + Replay!
The 4 Key Components of a Winning YouTube Ad in 2024
How to leverage AI for hyper-targeted audiences (without relying on cookies)
My #1 tip for maximizing ROAS as ad costs rise
The “Video-Blocks” Strategy to create 24 ad variations quickly
How to optimize your campaigns using “The Tree Scaling Method”
Alright, let's dive in…
Alpha-AI YouTube Ads Strategy for 2024
I recently did an impromptu training session on our updated 2024 “Alpha-AI” YouTube Ads Strategy. This is the core approach we're using right now to maximize ROAS for our clients and our own business.
I broke it down step-by-step:
The 3 Components of a Winning YouTube Ad:
Hook
Educate
Call to Action
How to Film Your YouTube Value-Ad
Including: The “Video-Blocks” Strategy to Record 24 Ad Variations in the Time it Takes to Film 2 ½ Videos
(I’ll break this down later)
The Alpha-AI Targeting Strategy
Combining Google's AI with custom audience segments
“3D Targeting” – reaching the right person, with the right message at the right time
How to Optimize & Scale for Maximum ROAS
Bullseye Optimization
The “Tree Scaling” Method
I've made an updated version of the training available using the link below. This is the exact same training I charge for & present at live events, but I wanted to give it to you for free:
Watch the Alpha-AI Training Replay:
The Power of AI-Driven Targeting
One of the biggest game-changers we've seen lately is leveraging AI for ad targeting. With cookies going away, it's more important than ever to have a robust targeting strategy.
Our Alpha-AI approach combines Google's machine-learning capabilities with our own proprietary audience-building tactics. The result? Laser-focused targeting that gets your ads in front of the right people at the right time.
Here's a quick overview of how it works:
Start with broad audience signals (demographics, interests, etc.)
Layer on custom intent audiences based on search behavior (what people search for on Google & YouTube)
Use AI to identify patterns and expand to similar high-converting audiences
Continuously feed conversion data back to the AI to improve targeting
This approach allows us to cast a wider initial net, but then rapidly hone in on the audiences most likely to convert. It's how we're consistently achieving 3-5X ROAS for our clients, even as ad costs rise.
I go into much more depth on this in the training replay. Make sure to check it out if you want the step-by-step process.
This Edition of the Marketing Minds Newsletter is Sponsored By:
Content collaboration has never been this easy
Navigating the fast-paced agency world is always a hassle when it comes to efficiency and scaling. That’s why you need the right platform to speed up all your processes.
And Planable is the content collaboration tool that makes teamwork a breeze. You can create, plan, review, and approve all your clients’ content in one place: social media, blogs, newsletters, press releases, briefs — you name it! One workspace for each client.
Content marketing should be about creating impact, not getting lost in a labyrinth of tools, tabs, and spreadsheets. That’s why you can now explore your data at ease with our analytics features and create beautiful reports for your clients.
Because we love organized content. And so do you. More time, more clients.
The Video-Blocks Strategy: 24 Ad Variations in Record Time!
One of our secret weapons for creating high-performing ads is what we call the “Video-Blocks” Strategy.
This approach allows you to create 24 different ad variations in the time it usually takes to film just 2-3 videos. Here's how it works:
Write 5-10 different hooks
Create 1-2 different educate sections
Craft a solid call-to-action (or two)
Then, film each section individually:
Record just the hook for each variation (about 10-30 seconds each)
Film your educate sections
Record your call-to-action
Then you have your editor put them all together for you in post-production!
By the time you're done, you'll have enough content to create 12-24 different YouTube Ads! We then mix and match these “blocks” in post-production to create multiple ad variations.
This strategy allows us to rapidly test different hooks and messaging to see what resonates best with our audience. It's been a game-changer for our clients' campaigns.
Maximizing ROAS with The Tree Scaling Method
As ad costs continue to rise, it's more crucial than ever to have a solid strategy for scaling your campaigns profitably.
That's where our “Tree Scaling Method” comes in.
Here's the basic idea:
Start with a “trunk” – your core campaign that's performing well
Slowly increase budget on winning campaigns (growing the trunk)
Simultaneously, branch out with new, similar campaigns (like tree branches)
Continually prune underperforming branches and reinvest in winners
This approach allows you to scale vertically (increasing budget on winners) and horizontally (expanding to new audiences and ad variations) at the same time. It's how we've been able to scale campaigns to 7 and 8 figures while maintaining strong ROAS.
Complimentary YouTube Ads Strategy Call!
Are you looking to Scale your Business with YouTube Ads?
I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!
This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!
Fill out the Quick Booking form to Schedule your Strategy Call.
More Value Coming Next Friday!
Stay Tuned for More Great Value & Content Coming your Way!
Here’s a Sneak Peak at What’s Coming Next:
More Free Trainings & Resources — In your Inbox!
Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge
Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉
And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
– Aleric Heck | Founder & CEO of AdOutreach
