Have you ever watched those first few seconds of a YouTube ad and thought “Wow, I actually want to keep watching this!”

That's the power of a great hook – and today I'm going to show you exactly how to write one that stops your ideal clients in their tracks and makes them want to learn more.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• I'll give you my “Elevator Pitch Method” for crafting compelling hooks

• Share my highest-converting YouTube ad hook of all time

• Break down the psychology of what makes a hook work

• Show you how to apply these principles to your own ads

The Secret to Writing Ad Hooks that Convert

Let me share something powerful with you – a YouTube Ad hook that generated millions in revenue for my business:

Why did this hook work so well? Let's break it down:

1. Pattern Interrupt: It starts with a bold, attention-grabbing statement that challenges the status quo

2. Problem: It immediately addresses a major problem (rising ad costs)

3. Solution: It hints at a better way forward

4. Promise of Value: It commits to showing you exactly how to solve the problem

But here's the thing – you don't need to be a master copywriter to create hooks like this. I'm about to share a simple method that makes it easy…

The “Elevator Pitch Method”

I have a lot of people ask me if there’s a secret sauce or a formula for writing YouTube Ad hooks & honestly, there’s a a lot of parallels to the classic “Elevator Pitch”

This is a great thought exercise to help you write your own Hooks!

Picture this: You step into an elevator with your absolute perfect client. You have just 30 seconds before they get off, and you'll likely never see them again. You know you can genuinely help them – what would you say?

This scenario is the perfect framework for crafting your hook.

Here's how to break it down:

The First 5 Seconds

This is your “make or break” moment. You need to say something that will make them look up from their phone and pay attention. This could be:

• A bold statement that challenges their beliefs

• A surprising statistic about their industry

• A direct callout to their biggest pain point

• A thought-provoking question

The Next 25 Seconds

Now you need to:

• Show you understand their problems deeply

• Position yourself as an authority

• Hint at your unique solution

• Create curiosity about what's coming next

The key is to think about what would make YOU stop and pay attention if you were in your ideal client's shoes.

3 Types of Hooks That Convert Like Crazy:

1. The Problem-Solution Hook “Tired of seeing your Facebook ad costs skyrocket? In this video, I'll show you a better way…”

2. The Pattern Interrupt Hook “Everything you've been told about [industry topic] is wrong. Here's why…”

3. The Curiosity Hook “What if you could [achieve desired result] in half the time, using this one counterintuitive strategy?”

The best hooks often combine elements from multiple types. The key is to make your hook specific to YOUR ideal client and THEIR unique challenges.

Here's a Quick Exercise to Create Your Hook:

1. Write down your ideal client's biggest pain point

2. List what makes your solution unique

3. Think about what would make YOU stop scrolling

4. Combine these elements into a 15-20 second opening statement

5. Test different variations (I recommend writing at least 3-5 options)

Remember: You're not just trying to get attention – you're trying to get the RIGHT attention from the RIGHT people.

That's why I always tell my clients to focus on hooks that will both attract their ideal clients AND deter the wrong ones. This helps train YouTube's AI to show your ads to more of the right people over time.

You do that & you’ll have a great YouTube Ad Hook in no time!

This Edition of the Marketing Minds Newsletter is Sponsored by:

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The Frameworks of a Winning YouTube Ad

Watch the Full Video on YouTube:

There’s a Power In Masterminds!

I just attended a the “Genius Network” Annual Event in Phoenix over the weekend, after giving a virtual presentation on YouTube Ads to them during their “Genius Mornings” series last month, and I was reminded of the Power of Masterminds.

I joined my first mastermind when I was just 19 years old & I've been in multiple at any given time ever since.

It's truly changed my life!

Myself & Other Great Entrepreneurs at the Recent Mastermind Event

There's power in being surrounded by & connected with like-minded individuals, each with their own skillset & expertise, being introduced to new ideas from amazing speakers & having a supportive group of fellow entrepreneurs to brainstorm with.

Entrepreneurship can be a lonely road, especially the more you grow & there's just not that many people who have gone through the type of journey that you have — that's why surrounding yourself with others who have is so important!

I even created my own smaller Mastermind called “Ad Astra” with some of our top YouTube Ads / Video Marketing clients! If you’re interested you can apply here.

I've found there's many benefits to Masterminds:

– You Learn from Amazing Speakers, Bringing New Ideas

– You Connect & Network with other Great Entrepreneurs

– You Can Brainstorm & Problem-Solve with Industry Experts

– You'll become Inspired by what Others are Achieving

– You'll Even Make Lifelong Friends!

And a lot more!

I've been in almost a dozen different Masterminds over the years & there are so many great ones — so my recommendation is to find the ones that speak to you & where you're looking to go!

It was awesome seeing all the other great Entrepreneurs at Genius Network over the weekend!

Pro Tip — If you want to get to know people even better, I highly recommend setting up a dinner with some of the people you meet at the Mastermind!

I usually attend / speak at 9-12+ Mastermind Events per Year — which I've found keeps me sharp & helps me on my journey to learn & grow every day! 🚀

This Edition of the Marketing Minds Newsletter is also Sponsored By:

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I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

• The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

• The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach