What if you could never Fail again?

That was my opening line when I spoke in front of 1,200+ Impact Driven Entrepreneurs at the Archangel / Destiny Event last month.

It seems like a crazy question — but it’s possible if you change your definition of what failure really is.

You see many people see mistakes, not achieving goals, or setbacks as failures.

But what if I told you there’s a different mentality that all the greatest Entrepreneurs share that causes them to never truly fail again…

I call it “The Entrepreneurs Mindset”

And it’s simple — every Action results in a “Win” or a “Learning Lesson”

Changing your story about mistakes or setbacks & seeing them as Learning Lessons — looking for what you can learn from why that outcome occurred.

That way you can learn from those mistakes, recalibrate & succeed next time!

When you do this you never truly fail.

You see I’d argue that there are only 2 true failures:

-The Failure of Giving Up on your Goals / Dreams

-The Failure to Learn from your Mistakes

^ And for both of these YOU are in Complete Control – you decide if you Fail or Learn

You see Mistakes, Setbacks, Missed Opportunities — all of these things will happen to everyone. The only difference is whether you see it as a failure and let it take you out of the game — or if you’ll learn from it & take that lesson into the next round.

When you operate this way success long-term is inevitable because every action brings you closer to success!

– You WIN – Great stack those up!

– You LEARN – Great, take that lesson & adapt!

Either way you Win or you Learn (which is a Win)

And when you change your story about mistakes and setbacks — and see them as learning lessons & building blocks on the road to success — you never truly fail again.

You Win or Learn! 💯

Watch the 5-Minute Entrepreneur’s Mindset Talk


True Growth isn’t about More strategies, it’s about Mastering the Right Ones

A common misconception is that you need to do every marketing strategy all at the same time in order to succeed.

But this leads to “Shiny Object Syndrome”

Which Means:

– You test every type of platform & ad strategy with mediocre results.

– You hop around from guru to guru, never staying long enough to implement.

– You become a jack of all trades & master of none.

This approach is outdated and does not leverage the true potential of mastering any one core strategy. It can leave you behind in the industry and losing clients to competitors.

That said, you also shouldn't just blindly stay loyal to the same strategies that haven't gotten you the results that you want.

Mastering a poor strategy won't get you the growth you desire, either.

What should you do instead?

Embrace One Key Strategy: Value-Driven Video Marketing

Instead of relying on outdated strategies, focus on using video to connect with your audience on a deeper level!

– Develop a consistent video strategy to attract high-quality leads.

– Educate, entertain, and inspire your audience to take meaningful action.

– Overcome rising ad costs and algorithm changes by being adaptable.

– Leverage the most powerful form of advertising – video advertising.

– Create engaging content that keeps your audience captivated.

Focusing on mastering the art of Value Driven Video Marketing (Especially with YouTube Ads & Organic YouTube) can be a game-changer!

This is especially crucial for coaches, consultants, experts, and information marketers who are striving to grow their business and consistently acquire high-quality clients.

Are you ready to focus on the One Thing that will lead to results?

P.S. How do you like my “Astronaut Aleric” Halloween Costume? 🧑‍🚀 🚀


Complimentary Video Marketing Strategy Call!

Are you looking to Scale your Business with Video Marketing?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

Book Your Complimentary YouTube Ads Strategy Call Today!


This Edition of the Marketing Minds Newsletter is Sponsored By:

Take control of spooky spending with BILL

Are your financial operations giving you nightmares? You need BILL Spend & Expense—our powerful combination of free expense management software + the BILL Divvy Corporate Card.1

Take a demo to see how BILL Spend & Expense can help you take control of spending by the end of the month and we'll give you a pair of new Apple AirPods 4 with noise canceling.2 So you don't have to hear what goes bump in the night.

Request a demo

1Card issued by Cross River Bank, Member FDIC, and is not a deposit product..
2Terms and Conditions apply: See offer page for more details.


More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

  • More Free Trainings & Resources — In your Inbox!

  • Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

  • The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

  • The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

  • Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

  • And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach