In our very first Marketing Minds Podcast episode, I sat down with one of the world's top Conversion Rate Optimization (CRO) experts, Ethan Bence of 4080 Marketing, to uncover game-changing strategies that could potentially double or triple your results.
And let me tell you – the insights we uncovered were absolutely mind-blowing!
As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!
Here's a Sneak Peek at What's Inside This Email:
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The #1 CRO mistake most businesses make (and how to fix it)
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Why being a “CRO loser” might be the key to massive wins
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The counterintuitive pricing strategy that increased customer LTV
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How one simple design change boosted conversions by 25%
Alright, let's Dive In…
The Biggest CRO Mistake Most Marketers Make
Here's a truth bomb: If you're only focusing on front-end conversion rates, you could be missing out on doubling or tripling your backend profit!
Let me break this down with a real example:
Imagine you have a standard webinar funnel:
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Ad → Landing Page → Webinar → Book a Call → High-ticket Program
Most marketers obsess over that initial opt-in rate: “We increased from 20% to 25%!” “Oh no, it dropped from 20% to 16%!”
But here's the thing – according to Ethan, you're optimizing for the wrong metric entirely.
Your ultimate goal isn't optin rate – it's revenue per visitor. We need to look at the FULL funnel impact of every change.
The Power of Full-Funnel Thinking
During the podcast, Ethan shared a fascinating case study that perfectly illustrates this:
They tested two different headlines on an optin page:
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Both pages had identical 20% optin rates
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BUT… one version led to:
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50% more booked calls & 150% more sales
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Same front-end conversion rate, but dramatically different backend results!
This is why we need to think about Conversion REVENUE Optimization rather than just Conversion Rate Optimization.
The CRO Secrets Most Marketers Miss with Ethan Bence – Marketing Minds Podcast #1
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Counterintuitive CRO Wins That Could Transform Your Business
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Price Testing Magic 🪄
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Small price increases (like $35 to $39) often don't decrease conversion rates
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Sometimes higher prices actually INCREASE conversions
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Every dollar gained here is pure profit margin
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The Front-End Pricing Myth 💡
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Common belief: Higher front-end price = higher backend conversion
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Reality: Often NO correlation between front-end price and backend ascension
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Example: $17 product vs $49 product had identical 30% conversion to $37/month membership
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The Tech Stack Secret 🔧
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Different booking software led to 35% increase in call bookings
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Simple tech changes can have massive impact
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Always split-test your tech tools!
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The Million-Dollar Mindset Shift
Here's one of my favorite insights from the episode – the concept of being a “CRO loser.”
Most people fear losing tests. But here's the truth:
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A losing test costs you once
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A winning test pays you forever
Example:
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Lose $1,000 testing for 7 days = One-time cost
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Win $1,000 extra revenue per week = Perpetual gain ($1k per week ongoing)
The key is to fail fast, learn fast, and scale what works!
Want to Dive Deeper Into These Strategies?
I had an incredible time diving deep into these strategies with Ethan on our first-ever Marketing Minds Podcast episode. We covered so much more than I could fit in this email, including:
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How to properly structure split tests
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The best CRO software stack
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How to use AI for optimization
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Advanced retargeting strategies
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And so much more!
[Watch the Full Episode on YouTube] or Listen on your favorite podcast platform:
Ready to Implement These Strategies?
If you're serious about scaling your business with CRO:
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Watch/Listen to our full podcast episode for all the detailed strategies
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Visit 4080marketing.com to learn more about Ethan's work
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Book a Video Marketing Strategy Call with AdOutreach!
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Fill out the Quick Booking form to Schedule your Strategy Call.
Stay Tuned for More Great Value & Content Coming your Way!
Here’s a Sneak Peak at What’s Coming Next:
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More Free Trainings & Resources — In your Inbox!
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Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
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The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
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The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge
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Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉
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And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
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Aleric Heck | Founder & CEO of AdOutreach
P.S. Stay tuned for Part 2 of our CRO deep-dive with Ethan – there were so many golden nuggets we couldn't fit them all in one episode! Make sure you're subscribed to the podcast so you don't miss it.
This Edition of the Marketing Minds Newsletter is Also Sponsored By:More Value Coming Next Friday!
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