Meta wants you to do one thing with your ads.

But are the marketers getting the best results? They're doing the complete opposite.

That was the bombshell Eddy Miranda dropped on me within the first 30 seconds of our latest Marketing Minds Podcast episode – & once he started unpacking the why behind it, I knew this was one of those conversations I had to share with you.

Eddy has run ads for some of the biggest names in the industry (Grant Cardone, HL Pro Tools & many more), scaling clients past six-figures per month in profit, & he's been reverse-engineering exactly what Meta is telling advertisers to do & then testing the opposite.

The results? Better ROAS. Cheaper cost-per-acquisition. & a 60% webinar show-up rate that most marketers only dream about.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That's my Promise to you & I intend to Over-Deliver!

Here's a Sneak Peek at What's Inside This Email:

• The 3-Campaign Meta Structure that's outperforming Meta's “dump everything in one campaign” advice

• Why Interest-Based Targeting is quietly beating Broad & Lookalikes in the Andromeda era

• The Paywall + Purchase Conversion strategy that doubled webinar ROAS overnight

• The ONE headline tweak that took a Low-Ticket Funnel from 0.5% to 2% conversion rate

• How to Clean Your Pixel Data so Meta actually scales the right ads

• The AI Workflow Eddie uses to decide his next move on every funnel

Alright, let's Dive In…

Watch the Full Video on YouTube:

The “Do the Opposite” Meta Ads Framework

Right now, Meta is pushing every advertiser toward the same playbook:

One campaign. One ad set. Dump all your creatives in. Let the algorithm do the work.

Sounds clean. Sounds simple. Sounds like it saves you time.

The problem?

Only 3-5 creatives end up getting all the spend – & the other 20+ you worked hard to produce just sit there doing nothing.

Eddy's approach is the exact opposite & it's been winning across account after account:

The 3-Campaign Structure That's Outperforming Andromeda

Instead of consolidating, Eddy separates everything into 3 distinct campaigns, each with a specific job:

1. The Testing Campaign – 100% cold + warm traffic (only purchasers excluded). Every single creative gets its own ad set so each one gets equal spend. No more “the algorithm picked 3 ads & ignored the rest.”

2. The Scaling Campaign – 100% cold traffic only. This is where your proven winners go to get new eyeballs & aggressive budget.

3. The Retargeting Campaign – Same winning creatives PLUS additional testimonials & deeper-value content to push warm audiences over the edge.

The key insight here is control. When you let Meta retarget inside one big campaign, you might be spending 30% of your budget re-showing ads to warm audiences without realizing it. By splitting it out, every dollar in your scaling campaign goes toward new eyeballs – which is the whole point of scaling.

The Targeting Truth: Interest Is Quietly Beating Broad

For years, the Meta playbook was:

• Test interests → Stack lookalikes → Eventually graduate to broad

Andromeda flipped that script. Meta now tells you to just go broad & let the AI find your people.

But here's what Eddie has been discovering in real accounts:

Broad works well for testing. Interest-Based works better for scaling.

When he runs clean A/B split tests (isolated audiences so the attribution stays clean), Interest-Based campaigns are consistently outperforming Broad once you move past the testing phase – especially when you stack multiple interests & layer them to narrow down your ideal audience.

& Lookalikes? They used to be the Holy Grail. Now, they're performing about the same as broad, sometimes worse. Eddie only uses them in one specific scenario: when you need to force a demographic constraint (men only, women only, specific age range) & you're NOT using Advantage+.

The lesson here is Marketing 101 but it bears repeating:

Don't trust the platform to tell you what works. Run a clean test & let the data tell you.

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The 60% Webinar Show-Up Formula

This is the part of the conversation where my jaw hit the floor.

Most marketers running live webinars are thrilled to get a 30-35% show-up rate. Eddy regularly hits 60% show-up rates on live webinars – & it comes down to just two changes most people aren't making:

Change #1: Run for PURCHASE Conversion, Not Leads

This one tweak alone doubled return on ad spend when Eddy first implemented it at Grant Cardone's organization.

When you optimize for Leads, Meta finds you people who will opt in. That's it. They opt in, then ghost your webinar.

When you optimize for Purchase, Meta hunts down hyperactive buyers – people who are already in the “I take action today” mindset. These are the people who actually show up. Actually stay. Actually convert.

Change #2: Add a Paywall After Opt-In

The challenge with optimizing for Purchase on a “free” webinar is that Meta needs purchase events to learn from.

The fix? Right after someone opts into your free webinar, present a low-cost workbook, guide, or companion PDF ($7-$14) on the next page.

This does two things:

• It sends a Purchase event back to Meta so the algorithm learns who your actual buyers are

• It self-selects the most engaged attendees – the people most likely to show up & buy your main offer

Combine hyper-validated ad creative (language that calls out your EXACT avatar – not just “coaches & consultants” but people at a specific revenue stage, mindset & intent) with the Purchase + Paywall setup, & you have the recipe for that 60% show-up rate.

The Low-Ticket Levers Most Marketers Are Missing

If you're running a Low-Ticket Funnel & it's not converting like you'd hoped, Eddy shared two massive levers most people overlook:

Lever #1: A New Angle Every 30 Days

Angles are getting stale FAST in the Andromeda world. What worked 45 days ago might already be dead.

Eddy's rule: Produce at least one new angle every month, minimum. Not just new creative variations of the same angle – genuinely new ways to approach your customer's problem.

Lever #2: The Landing Page Headline

This one blew my mind. Eddy has seen Low-Ticket Funnels go from a 0.5% conversion rate to a 2% conversion rate just by changing the headline.

That's a 4x lift from a single swap.

The reason? Message-to-market synergy. If your ad says one thing & your landing page headline says something different, you lose the viewer the moment they land. Whatever promise your ad makes, your landing page headline needs to reinforce it instantly.

Bonus insight: A lot of marketers get scared of Low-Ticket Funnels because they don't see big money coming back immediately. But if your bump orders are converting at 40-50% & your upsells are converting at 30%, the answer isn't to pull back – it's to push MORE budget & scale the whole machine.

Clean Your Tracking Data: The One-Conversion Rule

Here's a tracking mistake I see constantly that Eddy called out beautifully:

If you have a main offer with two upsells & a customer buys all three, most setups fire 3 separate purchase events back to Meta from that one customer.

That muddies your pixel data. Meta now thinks you got 3 “conversions” from one person, & it starts optimizing toward the wrong audience signals.

The Fix: One Customer = One Conversion Event

Eddie uses HighLevel workflows to tag customers as they move through the funnel, delay the conversion signal, & fire exactly one purchase event per customer – whether they bought a $17 product or everything up to $300.

Pair that with a third-party tracker like Hyros & you get visibility Meta will never give you:

• Which ad actually got the last click (not just the last view)

• The full customer journey across touchpoints (Meta → Google → Profile → Conversion)

• Whether your Cold or Retargeting campaign actually closed the sale

That's how you make scaling decisions based on truth, not Meta's attribution guess.

The AI Stack Eddy Is Using Right Now

We closed the episode jamming on AI – specifically how to use it as a strategic advisor, not just a content generator.

Here's Eddy's AI workflow in a nutshell:

• Strategy: Feed Hyros data, Meta ad data, & funnel metrics into ChatGPT & ask “What's the most probable next move?” It'll tell you whether to fix your headline, your ad, your bump, or your upsell.

• Copywriting: He built a custom copy tool all his clients use – cuts hours of writing & lifts conversion rates on ad-to-landing page flow.

• Creatives: Using Nano Banana & SeaDream for image creatives & Sora 2 for UGC-style video ads (which he's seen outperform traditional UGC).

The takeaway here isn't “use these specific tools.” The takeaway is: AI is a split-testing partner. Test AI-generated creatives against your controls. Test AI strategy recommendations against your gut. Let the data decide what wins.

Watch the Full Episode on YouTube

There's SO much more packed into this episode – the aggressive scaling methodology (20% budget increases every 24 hours), the exact creative testing budgets ($10-$20 per creative), & the deep breakdown on when to scale within testing vs. graduating to a scaling campaign.

If you're running Meta ads (or even if you're just curious how the other side is operating), this is one of the most tactical conversations we've had on the show.

Watch the Full Marketing Minds Podcast Episode with Eddy Miranda on YouTube!

Watch The Full Video on YouTube:

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Here’s a Sneak Peak at What’s Coming Next:

• More Free Trainings & Resources — In your Inbox!

• Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

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• The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

• Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

• And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach

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