I'll be honest with you – I haven't been this excited about an ad platform in years.

ChatGPT Ads are officially here. I just got early access to the OpenAI Ads Manager, & I've already built out my very first campaign inside of it.

If you've ever heard me tell the story of getting in on the ground floor of YouTube Ads back in 2015 – when views were pennies & clicks cost next to nothing – then you know exactly why my ears perked up the moment this dropped.

This is that same moment. Again. And this time, you get to be there early with me.

Here's a Sneak Peek at What's Inside This Email:

I'll walk you through how the brand new ChatGPT Ads Manager actually works – step-by-step
I'll break down my First-Mover Math & why getting in early on a new platform is one of the biggest unfair advantages in marketing
I'll share the exact settings, budgets & “Context Hints” you need to know before you launch
Plus a Full Video Walkthrough where I build a live campaign inside ChatGPT Ads

Alright, let's Dive In…

Watch the Full Video on YouTube:

Watch the Full Video on YouTube!

Why I Dropped Everything for ChatGPT Ads

Let me give you the real reason I'm so fired up about this.

I spent $7.7M+ of my own money on ads. I got in early on YouTube Ads & rode that wave to tens of millions in revenue – not because I was smarter than everyone else, but because I was EARLIER than everyone else.

That's the entire game. I call it First-Mover Math.

When a new ad platform opens up, there's a window where there's almost no competition, costs are low & the algorithm is hungry for advertisers. The platform WANTS you to succeed because it needs to prove the ads work. That's the Ground-Floor Window.

We've all said it before – “I wish I got in early on Google Ads” or “I wish I'd run Facebook Ads when clicks were 10 cents.”

Well, ChatGPT Ads are that opportunity right now. This is a brand new Blue Ocean, & the window is wide open.

The difference between the people who win & the people who watch isn't talent. It's timing. So let me show you how it works.

Step 1: Getting Access & Setting Up Conversions

Getting in starts at ads.openai.com – you click “Start Now,” verify your account, & you're into the Ads Manager dashboard.

Before you ever build a campaign, you need to set up your conversions first. If you've run Meta or Google Ads, this will feel familiar – it's a web pixel that tracks the people coming to your site so you can measure (& eventually optimize for) the actions that matter.

You create your pixel, then create conversion events – things like leads, registrations & booked appointments. You drop the pixel code on your “thank you” page, & now ChatGPT can track exactly what's happening.

Quick note: this is the kind of thing a developer can set up in minutes – or honestly, an AI tool can walk you right through it now too.

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Step 2: Understanding How These Ads Actually Show Up

Here's what makes ChatGPT Ads different from anything that came before.

When someone asks ChatGPT a question, it gives its answer – & then at the bottom, it can recommend your business with a link. That's the ad.

Think about how powerful that is. The user already has buying intent. They asked a question. ChatGPT answered & then pointed them to YOU. That's a fundamentally different – & in my opinion, incredibly valuable – way for an ad to appear.

This is why understanding the platform BEFORE you build matters. You're not interrupting someone scrolling. You're showing up at the exact moment they're looking for a solution.

Step 3: Building the Campaign (The Settings That Matter)

The structure will feel familiar – Campaign → Ad Group → Ads, just like every other platform.

Here are the key things I learned setting up my own campaign that you'll want to know going in:

➡️ Objective: Right now the default is Clicks (or Reach). Conversions aren't fully rolled out yet – but I just got word I'm getting early access to conversion-optimized campaigns within days. When that option is live for you, ALWAYS optimize for conversions. That's what we actually care about as business owners.

➡️ Budget: Set a daily budget & monitor it. Heads up – the minimum daily spend is $25. Good to know before you dive in.

➡️ Max CPC Bid: The default is $3.50 per click. I noticed that if you drop below $3, it warns you it “may not deliver.” So start around $3 to $3.50, or bid slightly higher if you want extra initial traction.

➡️ Context Hints (this is the big one): This is where ChatGPT Ads break from every platform before it. Instead of pre-built audiences, you train the AI with natural language – telling it exactly who you want to reach. For my campaign promoting a YouTube Ads Strategy PDF, I put in things like “YouTube Ads,” “Google Ads,” “YouTube marketing,” “YouTube Ads strategy.” Now when someone asks ChatGPT about the best way to run YouTube Ads, my ad can show up right in the answer.

That last piece is the real magic. You're essentially describing your ideal client in plain English & letting the AI do the matching.

Step 4: The Creative (& a Speed Hack)

Right now ChatGPT Ads run as image ads – a headline, a description & a square image (at least 256×256, but go higher for quality).

Two things I'd recommend:

First, don't launch with just one ad. Create several variations – different headlines, descriptions & images – & let the AI determine which performs best.

Second, here's the speed hack: I used AdsCreator.com to generate my ad images. You paste in a URL & it creates image ads for you using AI. That means you can spin up 10 variations fast & test them all instead of agonizing over one. Creative Velocity wins on new platforms.

One more tip – watch your character counts. Headlines can truncate after ~25 characters (especially on mobile), so front-load your most important words.

Then you review, hit “Create Campaign,” & you're live. Your first ChatGPT ad campaign is officially running. 🚀

I Recorded a Full Walkthrough So You Can Watch Me Build One Live

Now, this wouldn't be a Marketing Minds Newsletter if I didn't give you something you can actually use to implement this yourself!

So I went ahead & recorded a full step-by-step video where I take you INSIDE the ChatGPT Ads Manager & build a real campaign from scratch – the pixel setup, the context hints, the bidding, the creative, all of it.

If you're a visual learner (or you just want to follow along click-by-click), this is the one to watch.

Watch the Full ChatGPT Ads Walkthrough on YouTube!

I'm also putting together a completely free live training & workshop on ChatGPT Ads – including the conversion-optimized campaigns the moment I get access. I'll share everything my team & I uncover. Keep an eye on the channel for that.

A Quick Word on Taking Action

I'll leave you with this.

Every few years, a window like this opens. And every time, the same thing happens – a small group of people move early & win big, while everyone else waits for it to be “proven” & shows up after the costs have gone up & the competition has flooded in.

Yes, ChatGPT Ads are new. Yes, things are still being figured out in real time. But that uncertainty IS the opportunity – it's the price of admission for the First-Mover advantage.

Don't be the person who looks back in two years wishing they'd started today.

Watch The Full Video on YouTube:

Watch the Full Video on YouTube! (Click Here)

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More Value Coming Your Way

Stay Tuned for More Great Value & Content Coming your Way!

Here's a Sneak Peek at What's Coming Next:

Everything I learn from running conversion-optimized ChatGPT Ad campaigns – as I learn it
The latest AI video creation tools that are changing the game for ad creative
More Free Trainings, Resources & on-the-ground insights from working with thousands of clients
And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach

P.S. Want to watch me build a live ChatGPT Ads campaign click-by-click? The full step-by-step walkthrough is up on YouTube right now – watch it here & get a head start on the Ground-Floor Window before everyone else catches on. 🚀

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