Have you ever wondered why some businesses seem to effortlessly scale their ads while others struggle to grow?

The secret is honestly simpler than you think. Today, I’m going to reveal one of the most powerful strategies I’ve developed over years of running successful YouTube Ad campaigns: The “Tree Scaling” Strategy.

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

I’ll break down the Tree Scaling Strategy step-by-step

You’ll learn how to identify and nurture your most successful campaigns

The Fatal Flaw in how most people scale their ads (and why it almost always fails)

I’ll show you how to branch out and create new successful campaigns

And I’ll give you some pro tips on how to maximize your results with this strategy

Alright, let’s Dive In…

The Balloon Approach: Why Most Scaling Efforts Fail

Before we get into the Tree Scaling Strategy, let’s talk about why most advertisers fail when they scale.

They typically use what I call the “Balloon Approach”

Here’s how it typically goes:

You find a winning ad campaign

Excited by the results, you dramatically increase the budget

Initially, you see a surge in results

But soon, performance starts to decline

You keep pumping money in, hoping to recreate the initial success

Eventually, the campaign “pops” – costs skyrocket, and results plummet

Sound familiar? 🤦‍♂️ This approach fails because it doesn’t account for the nuances of ad platforms and audience behavior. When you rapidly increase spend, you:

Exhaust your most responsive audience too quickly

Trigger algorithm changes that can hurt performance

Lose the ability to optimize effectively due to too many variables changing at once

It’s like trying to turn a speedboat into a cruise ship overnight. It just doesn’t work. But luckily for you — I have a better & safer alternative to scaling:

What is the Tree Scaling Strategy?

The Tree Scaling Strategy is a method of scaling your YouTube Ads that mimics the growth of a tree (or forest of trees). Just like a tree grows from a single trunk and branches out, your ad campaigns start with a core successful campaign and branch out into new, related campaigns!

Here’s how it works:

Start with a Solid Trunk (Your Core Campaign)

Grow Strong Branches (Scale Successful Elements)

Prune Weak Branches (Cut Underperforming Elements)

Plant New Seeds (Test New Ideas)

Let’s break each of these down:

1. Start with a Solid Trunk (Your Core Campaign)

The trunk of your tree is your initial successful campaign. This is the foundation of your ability to scale. It’s the campaign that’s already proven to work, delivering a positive ROAS (Return on Ad Spend).

For example, let’s say you’re running a YouTube Ad for your coaching business, and you’ve found a winning combination of targeting, ad creative, and landing page. If that campaign is producing leads, calls & sales at a good rate — then this is likely a campaign you want to scale! This is your trunk.

You can start scaling this campaign slowly (just like you would water & nurture a tree) while beginning step 2 — which is creating new campaigns (branches)!

(Avoid the urge to scale the campaign like a balloon & just pump it full of money — as I shared earlier, that is how you risk sabotaging yourself!)

2. Grow Strong Branches (Test & Scale Successful Elements)

Once you have your base campaign (trunk), it’s time to grow branches. These are variations of your successful campaign.

You will create New Campaigns (not the same campaign) that are slight variations on your winning campaigns — we call these tree branches!

Create slight variations of your successful ads (different hooks etc.)

Expand your targeting to similar audiences

Test branching into new targeting options, audiences or even demographics

The key here is to make small, incremental tests in new campaigns. You’re not reinventing the wheel; you’re optimizing what’s already working.

(Remember, these are NEW campaigns you are testing, not expanding your existing campaign)

3. Prune Weak Campaigns / Branches

Just like a real tree, not all branches will grow strong. Some campaign variations might not perform as well as your original campaign. This is where pruning comes in.

Regularly review your campaigns and cut off the underperforming branches.

Pause ad variations that aren’t converting

Removing targeting options that aren’t delivering results

Remove videos that aren’t performing

Reduce budget on lower-performing campaigns

Remember, pruning isn’t a failure – it’s a necessary part of healthy growth!

As I’ve shared before, you either Win or Learn — and this is how you rapidly learn & test so you can Win even more!

4. Plant New Seeds (Test New Ideas)

While you’re growing, branching out and pruning your main tree, don’t forget to plant new seeds.

These are entirely new campaign ideas that you test on a small scale to see if they can become trees themselves (building your forest).

You might try:

A completely different ad angle

A new offer or lead magnet

A new Funnel

An untapped audience segment

Start these new campaigns with a small budget. If they show promise, you can gradually increase investment and potentially grow a whole new tree & build your forest (repeat steps 1-3 for your new tree)!

Stay Tuned for some “Pro Tips” for Maximizing the Tree Scaling Strategy Below!

Announcing: The New Omnipresent Retargeting Course! 🚀

I am excited to announce that we launched our Brand New Omnipresent Retargeting Course – & I want to give you an invite to be one of the first to get it for only $97!

If you’ve been following me for a while, odds are you’ve seen my Retageting Ads all over the internet — this led people to say “I see your ads Everywhere”

It’s because I use a strategy I call “Omnipresent Retargeting” – to Target my Leads Everywhere online by running Ads across every Major Platform!

In the past, the main way to learn these strategies was only inside my hands-on coaching programs, investing in my unique done-with-you Ads process, or in my Ad Astra Mastermind… Until now.

I want to help as many people as possible learn the power of Omnipresent Retargeting & start using them inside of their own businesses!

That’s why I’m launching one of the best offers I’ve ever made…

The Omnipresent Retargeting Course for only $97

Including my step-by-step Omnipresent Retargeting Trainings for Retargeting your Leads on Every Major Platform (YouTube, Facebook, Instagram, Snapchat, Pinterest, X, Microsoft, Adroll & More!) 🚀

And I want to give YOU, everyone who has supported me in the Marketing Minds Newsletter the first opportunity to get Early Access to the Omnipresent Retargeting Course for the best price!

Click Here to Invest in the Omnipresent Retargeting Course for Only $97

If you’ve been reading my Marketing Minds Newsletter for a while, you know that I love to lead with value!

That said I believe so strongly in how valuable this offer is that I wanted to dedicate this email specifically to our new Omnipresent Retargeting Course & give you a special early invitation to get access before anyone else!

Pro Tips for Maximizing the Tree Scaling Strategy

Be Patient: Trees don’t grow overnight, and neither do scaled ad campaigns. Give your variations time to gather data before making decisions.

Keep Detailed Records: Track which elements you’re changing in each variation. This will help you identify patterns in what works and what doesn’t. (This way you Learn)

Balance Growth and Stability: While it’s exciting to try new things, always keep a portion of your budget allocated to your proven winners.

Use AI to Your Advantage: Tools like our KeywordSearch AI Audience Targeting Tool can help you identify new targeting opportunities and even generate ad copy variations!

Don’t Forget the Roots: As you scale, always keep an eye on your foundation – your offer, your landing page, your overall funnel. Make sure these can handle increased traffic.

The Tree Scaling Strategy has been a game-changer for my business and for many of our clients. It allows you to scale systematically and sustainably, minimizing risk while maximizing growth potential!

Remember, the goal isn’t just to spend more on ads – it’s to grow your business. By following this strategy, you’re not just increasing ad spend; you’re cultivating a thriving ecosystem of campaigns that can support long-term business growth.

If you want to see how we can help you implement the Tree Scaling Strategy in your business, book a call with our team. We’ll map out a custom YouTube Ads strategy for your business, incorporating the Tree Scaling method and our other proven techniques.

Watch the Full Video on YouTube:

Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!

Complimentary YouTube Ads Strategy Call!

Are you looking to Scale your Business with YouTube Ads?

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

This is a 45-minute call where we’ll dive into your Business, your Goals & map out a Custom Strategy to help you Achieve them through YouTube!

Fill out the Quick Booking form to Schedule your Strategy Call.

More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach