Let’s cut straight to the chase – if you’re not using video to grow your business, you’re leaving money & success on the table.

But here’s the thing: it’s not just about creating any old video content.

There’s a specific strategy that can turn your expertise into a client-attracting machine.

It’s called the Video Clients Strategy, and it’s been the secret weapon behind some of the fastest-growing expert businesses I’ve worked with.

Today, I’m breaking down this entire strategy, step by step!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

Full breakdown of the Video Clients Strategy and why it works so well

How to create content that attracts your ideal clients like a magnet

The secret to turning viewers into high-ticket clients

My step-by-step process for implementing this strategy in your business

Alright, let’s Dive In…

The “Video Clients” Strategy

Let’s face it – the online business world is noisy. Everyone’s shouting about their products and services, but few are actually connecting with their ideal clients.

That’s where the Video Clients Strategy comes in.

It’s all about using the power of video to showcase your expertise, build trust, and attract high-quality leads who are ready to invest in your solutions.

Here’s the basic framework:

Create valuable video content

Distribute that content strategically

Nurture your audience

Convert viewers into clients

Sounds simple, right? But the magic is in the execution. Let’s break it down step by step.

Step 1: Creating Value-Driven Content

The foundation of the Video Clients Strategy is creating content that your ideal clients actually want to watch.

This isn’t about pitching your services 24/7. Instead, focus on providing genuine value and showcasing your expertise.

Here are some content ideas that work well:

How-to videos solving common problems in your niche

Behind-the-scenes looks at your process

Case studies and client success stories

Myth-busting videos that challenge common misconceptions

Trend analysis and industry insights

The key is to position yourself as the go-to expert in your field.

Don’t be afraid to give away your best stuff! Remember, the goal is to build trust and credibility.

Pro Tip: Use the “Teach, Don’t Sell” approach. Give away so much value that people think, “If this is what they’re giving for free, imagine what their paid stuff must be like!”

Step 2: Strategic Distribution

Creating great content is only half the battle.

You need to get it in front of the right eyes. This is where a lot of people go wrong – they create amazing videos but then just hope people will find them.

Here’s where we get strategic:

YouTube SEO: Optimize your videos for search. Use keyword-rich titles, descriptions, and tags. Create custom thumbnails that stand out.

YouTube Ads: This is where the magic happens. Use YouTube ads to amplify your best content (using our signature In-Feed Ads strategy). Target your ideal clients based on interests, behaviors, and demographics.

Cross-Platform Promotion: Share your videos on other platforms like LinkedIn, Facebook, and Instagram. Create platform-specific teasers to drive traffic back to your full videos. (You can also use Opus Clip to create Short form content)

Email Marketing: Don’t forget about your email list! Share your latest videos with your subscribers and encourage them to engage.

Remember, the goal is Omnipresence. (Which I’m sure you’ve heard me talk about before!) You want your ideal clients to see you everywhere they go online.

Step 3: Nurturing Your Audience

Now that you’re attracting viewers, it’s time to turn them into leads.

This is where many businesses drop the ball. They create great content, get views, but then fail to capture leads.

Here’s how to nurture effectively:

Lead Magnets: Create irresistible free offers that complement your videos. This could be a PDF guide, a mini-course, or a webinar. (Like our 19 Page YouTube Ad Strategy PDF)

Call-to-Actions: Include a clear CTA in your videos and descriptions. Direct viewers to your lead magnet or to book a call.

Retargeting: Use retargeting ads to stay top-of-mind with viewers who’ve engaged with your content but haven’t converted yet. We’ve got a tutorial on how to do this on YouTube.

Email Sequences: Once someone opts in, nurture them with a well-crafted email sequence that provides more value and builds the relationship. (Or Email Newsletters – like this one 😉 )

The key here is consistency. Keep showing up with value, and you’ll build a loyal audience that trusts you.

Step 4: Converting Viewers into Clients

This is where all your hard work pays off. You’ve built an audience of engaged viewers who know, like, and trust you. Now it’s time to invite them to work with you.

Here are some effective conversion strategies:

Strategy Sessions: Offer free strategy sessions to qualified leads. This gives you a chance to showcase your expertise one-on-one.

Webinars: Host live or automated webinars that dive deep into a specific problem and offer your solution.

Limited-Time Offers: Create urgency with special offers or bonuses for people who take action quickly. (Like our $27 YouTube Ads Kit)

Case Studies: Share detailed case studies that show the results you’ve achieved for clients. This helps potential clients see themselves in your success stories.

Remember, the goal isn’t to be pushy or salesy. If you’ve done the previous steps right, your audience will be primed and ready to work with you.

Implementing the Video Clients Strategy in Your Business

Now, I know what you might be thinking. “Aleric, this sounds great, but I’m not a natural on camera” or “I don’t have professional video equipment.”

Here’s the truth: You don’t need to be a Hollywood star or have a fancy studio to make this work. What matters is your authenticity and the value you provide.

Start with what you have – even if it’s just your smartphone camera. Focus on delivering great content, and you can upgrade your setup as you grow.

Here’s a simple action plan to get started:

Brainstorm 10 video topics your ideal clients would love

Record your first video (don’t aim for perfection, aim for value)

Optimize the video for YouTube SEO

Set up a simple lead magnet related to the video topic

Run a small YouTube ad campaign to promote the video

Do this consistently for 90 days, and I promise you’ll see results.

Full 45-Minute Training on the Video Clients Strategy:

Want Help Implementing This in Your Business?

If you’re excited about the Video Clients Strategy but feel overwhelmed about implementing it yourself, I’ve got good news.

My team and I specialize in helping coaches, consultants, and expert business owners implement this exact strategy.

If you want to explore how we can help you implement the Video Clients Strategy in your business, I’d like to invite you to a complimentary strategy session.

During this call, we’ll:

Dive deep into your business and goals

Identify your biggest growth opportunities

Map out a custom Video Clients Strategy for your business

Show you exactly how we can help you implement it

[Click here to apply for your complimentary strategy session]

Spots are limited, so if you’re serious about scaling your business with video, don’t wait to book your call.

This Edition of the Marketing Minds Newsletter is Sponsored By:

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach