After 7 less successful attempts, the 8th Webinar I created became my first Webinar to produce 8 Figures for my business, AdOutreach.

In fact, that webinar was so successful it took me 3 years & 7 more iterations to finally beat its performance. For those 3 Years, I drove the vast majority of my YouTube Ads traffic to that Webinar & it had massive results for my business.

Now, I’m going to give you the Exact Formula & Playbook I used to craft my Best Performing Webinar, Step-by-Step!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

I’ll give you my “8 Figure Webinar Training”

As well as a Breakdown of the Top 5 Keys to High Performing Webinars

Alright, let’s Dive In…

The 8-Figure Webinar Formula

If you’re looking to scale your Coaching, Consulting, or Expert

Full 37-Minute Training Video:

Watch the Full Webinar Creation Training:

The 5 Key Steps to a Successful Webinar 🔑 

Step 1: Craft your Webinar Content

Start with a big idea or promise (e.g., “How to use our new Alpha AI strategy to scale your business to 7-8 figures with YouTube Ads”)

Identify your target audience and their pain points (e.g., rising ad costs, inconsistent results)

Outline 3-5 key pillars or steps you’ll teach to help them achieve their desired outcome

Include proof, testimonials, and case studies throughout the webinar

Tell your story and explain why you’re qualified to teach this topic (e.g., share your journey, awards, and client results)

Offer a freebie (e.g., a PDF guide) for attendees who stay until the end

Step 2: Design your Webinar Slides

Create a Webinar that follows a proven structure (e.g., intro, content, close)

Incorporate engaging visuals, illustrations, and stock photos from sites like Adobe Stock

Highlight key points, promises, and benefits throughout the presentation

End with a strong call-to-action (e.g., book a strategy call, purchase a course)

Include a QR code and button linking to your call booking page or course checkout

Step 3: Record your Webinar

Use screen recording software like Camtasia to capture your slides and audio

Use a high-quality microphone like the Blue Yeti for clear audio

Turn on your camera to increase engagement and connection with your audience

Aim for a 45-60 minute webinar packed with value

Step 4: Set up your Webinar Funnel

Upload your recorded webinar to a video hosting platform like Vimeo

Use a webinar platform like WebinarJam or EverWebinar to host your automated webinar

Configure your webinar settings, including:

Three schedule options (top of the hour, 7 PM, 10 AM the next day)

Registration page (use your own design or a pre-built template)

Email notifications (confirmation, reminders, replay)

Dynamic attendee count (e.g., 158)

Live chat disabled, but allow questions via email

Clickable call-to-action buttons at key moments

Create a high-converting registration page using a landing page builder like ClickFunnels

Integrate your webinar platform with your email marketing tool to capture leads

You can get a 14 Day Trial of WebinarJam / EverWebinar using This Link

Step 5: Promote your Webinar

Create YouTube ads to drive traffic to your registration page (see my full tutorial on how this works)

Optimize your ad targeting to reach your ideal audience

Set up tracking and analytics using tools like Google Analytics to measure the performance of your ads and funnel

Retarget registrants and attendees with follow-up ads and emails to increase conversions

Full Tutorial on How to use YouTube Ads to Promote Your Webinar

Level Up Your Social Media Strategy This April

Master the art of crafting a social strategy. This small group and conversational training from the American Marketing Association equips you with the knowledge to create highly effective content plans and audience engagement strategies. Define your purpose and measure your impact.

Boost Your Engagement; Register Now!

Book a Complimentary Video Marketing Discovery Call with my Team!

Are you looking to Capitalize on YouTube Ads & Video Marketing to Scale Your Business & Achieve Your Goals?

I want to invite you to schedule a Complimentary Video Marketing Discovery Call with my Team to map out a YouTube Ads & Video Marketing Strategy 1-1

This is a full 20 Minute call where we’ll dive into your business, your goals & map out a Custom Strategy to help you achieve them through YouTube!

Fill out the Quick Application form to see if you qualify & book your call.

Book Your 1-1 Video Marketing Discovery Call Today –

Remember, Repetition Is Key!

It took me 8 tries to create what became an 8 Figure Webinar for my business & I wasn’t able to beat that control for almost as many webinars afterwards!

What does that mean? Repetition is Key!

While my strategy here is designed to help support you – the best thing you can do is get started, test, optimize & then when you have a winner – scale!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach