Quick question: How many leads are currently sitting in your funnel, not doing anything?

If you’re like most businesses, the answer is “a lot” – That’s a whole lot of potential revenue left on the table.

But what if I told you there was a way to tap into that gold mine of untapped leads and turn them into loyal, paying clients – automatically?

It’s not a magic trick. It’s my proven marketing strategy called Omnipresent Retargeting, and it’s the key to unlocking the full potential of your funnel.

Omnipresent Retargeting allows you to follow up with and nurture your leads, everywhere they go online. It keeps you top of mind, builds trust, and positions you as the go-to expert in your niche, so when those leads are finally ready to buy, you’re the obvious choice.

And the best part? Once you have your omnipresent retargeting system set up, it runs largely on autopilot.

That means more clients and revenue with less effort and hustle on your part.

So, if you’re ready to start mining the untapped gold in your funnel, keep reading. I’m about to show you exactly how Omnipresent Retargeting works and how you can set it up in your business!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

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How Omnipresent Retargeting Creates an Automated Client-Getting Machine

Omnipresent Retargeting puts your marketing on autopilot by automatically showing targeted ads and content to people who have engaged with you before, no matter where they go online.

Here’s why this is so powerful: Most businesses put a ton of effort into getting new leads, but drop the ball when it comes to following up and converting those leads into paying clients.

They might send a few emails or make a couple of phone calls, but if the lead doesn’t buy right away, many move on to chasing the next shiny new lead.

But the truth is, most people need multiple touchpoints and exposures to your message before they’re ready to buy. They need to know, like and trust you, and that takes time and consistency.

That’s where Omnipresent Retargeting comes in. It allows you to stay top of mind with your leads and continue building that relationship, even if they’re not ready to buy from you yet.

So how does it actually work? Let’s break it down step by step.

Step 1: Build Your Retargeting Audiences

The first step to putting your marketing on autopilot with Omnipresent Retargeting is to build your retargeting audiences.

These are basically lists of people who have already engaged with your business in some way.

There are a Few Different types of Audiences you can Build:

Website visitors: Anyone who has visited your website or specific pages on your site

Converters: People who have opted into your Lead Magnets, Trainings, Webinars, or PDFs

Video viewers: People who have watched your videos on YouTube, Facebook or other platforms

Email List Subscribers: People who have opted into your email list or Newsletters

Customer List: People who have already bought from you or expressed interest in a specific product or service

The key is to think about all the different ways people might have engaged with your business, and create retargeting audiences for each of those touchpoints.

Google Ads and YouTube make it easy to set up these audiences.

You’ll just need to install a small piece of code on your website (called a pixel) and/or upload your email or customer lists to the platform.

You can do the same thing for the other major Social Media Platforms as well.

Step 2: Create Your Retargeting Ads

Once you have your retargeting audiences set up, it’s time to create the ads and content you’ll show them. And this is where the magic happens.

The beauty of retargeting is that you’re not advertising to cold leads who have never heard of you before. These are people who already know something about you and have expressed interest in what you offer.

That means you can get a lot more specific and targeted with your messaging.

You can tailor your ads to each stage of the customer journey and each specific audience.

For example, for people who visited your website but didn’t opt in for your lead magnet, you might show an ad offering that lead magnet again.

For people who opted in but didn’t buy your course or service, you might show an ad with a case study or testimonial about the results your clients have gotten.

The key is to think about where each audience is at in their journey with you, and what message or offer will move them to the next step.

You want to be constantly adding value and building trust, not just hammering them with sales pitches & call to actions.

Some specific types of retargeting ads you might create:

Lead Magnet Retargeting Ads: Offering a free resource like a PDF guide, video series or quiz to get people to re-opt into your email list & show additional intent.

Engagement Retargeting Ads: Sharing valuable content like value-based videos, articles, or social media posts to keep your audience engaged and build trust.

Case Study/Testimonial Retargeting Ads: Showcasing the results your clients or customers have gotten, to build credibility and overcome objections in your retargeting.

Cart Abandonment Ads: Reminding people who added a product to their cart but didn’t complete the purchase, and offering an incentive to buy (like a special promotion)

Cross Promotion Ads: Offering complementary products or services to people who have already bought from you, to increase their lifetime value

Classic Book a Call Retargeting Ads: The traditional retargeting ads reminding your ideal clients to book a Strategy call with you if they haven’t already.

The sky’s the limit with retargeting ads, but the key is to always be thinking about how you can add value and move people closer to becoming a client or customer.

Step 3: Set Up Your Retargeting Campaigns

Once you have your audiences and ads created, it’s time to put your Omnipresent Retargeting Machine on autopilot by setting up your campaigns.

Again, most advertising platforms make this pretty simple. You’ll choose your audience, set your budget and schedule, and let the platform do the rest.

One key thing to keep in mind here is frequency. You don’t want to bombard your leads with ads every time they turn around, or they’ll start to tune you out. A good rule of thumb is to show each ad 2-3 times per week, and mix up the types of ads you’re showing. (Note: Each individual ad is capped but you’re running multiple ads so overall impressions is much higher!)

You’ll also want to set up a clear “journey” for each audience, based on their actions. For example, if someone opts in for your lead magnet, you might add them to a new audience of “leads” and start showing them more nurturing content. If they buy your course, you might remove them from the lead magnet ads and start showing them upsell or cross-sell offers.

The beauty of retargeting is that you can get as specific and granular as you want with your audience segmentation and ad targeting. The more personalized and relevant your ads are, the better they’ll perform.

Step 4: Analyze and Optimize

Of course, no marketing strategy is complete without tracking your results and making improvements over time. Omnipresent Retargeting is no exception.

Most advertising platforms provide detailed analytics on how your ads are performing, including things like:

Reach: How many people are seeing your ads

Impressions: How many times your ads are being shown

Click-through rate (CTR): The percentage of people who click on your ad

Conversion rate: The percentage of people who take a desired action (like opting in or buying) after seeing your ad

Cost per acquisition (CPA): How much it costs you to get a new lead or customer

Return on Ad Spend (ROAS): The overall return you’ve received from the money you’ve invested into your ads

By tracking these metrics, you can see which ads and audiences are performing best, and double down on what’s working. You can also identify areas for improvement and make tweaks to your targeting, messaging or offers.

Over time, as you continue to refine and optimize your retargeting machine, you’ll start to see better and better results. Your ads will become more effective at moving people through your funnel, and your cost per acquisition will go down.

And the best part? Once you have your omnipresent retargeting system set up, it runs largely on autopilot.

You’ll still need to create new ads and content periodically, and keep an eye on your metrics, but the day-to-day follow-up and nurturing is handled automatically.

That means you can spend more time on the high-value activities that really move the needle in your business, like creating new products or services, working with clients, or dreaming up your next big idea!

So, if you’re tired of constantly chasing leads and feeling like your marketing is a never-ending hamster wheel, it’s time to put omnipresent retargeting to work for you.

Imagine how much more time and energy you’ll have when you know your ideal clients are being nurtured and primed to work with you, 24/7.

Here’s a quick recap of the steps to get started:

Build your retargeting audiences based on the different ways people engage with your business

Create valuable, relevant ads and content for each stage of the customer journey

Set up your retargeting campaigns to run on autopilot, with clear audience segmentation and ad delivery

Track your results and optimize over time for better performance and ROI

If you want help setting up your own Omnipresent Retargeting Machine, so you can attract more clients automatically and scale your business faster, Book a Free Omnipresent Retrategy Strategy Call with my team.

We’ll map out a custom plan for your business and show you how to put your marketing on autopilot, so you can focus on what you do best. Grab your spot here: AdOutreach.com/apply

Happy Retargeting!

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The Omnipresent Retargeting Strategy PDF

I put together a full 24-page Omnipresent Retargeting PDF that walks you through our entire process step-by-step!

Download the PDF to get instant access!

It will walk you through how to setup your Retargeting Audiences, how to write Retargeting Ad Scripts & our Biggest Secrets to being seen everywhere online!

It’s completely free as my gift to you!

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Here’s a Sneak Peak at What’s Coming Next:

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Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

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To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach