Do you feel anxious or self-conscious when you hit the record button?

You’re not alone. I know I felt that way & many entrepreneurs and business owners struggle with fear and insecurity when it comes to being on camera.

But Here’s the Truth: Video is the most powerful tool you have for connecting with your audience, building trust, and ultimately growing your business. If you let your camera-shyness hold you back, you’re missing out on a huge opportunity to grow & scale…

The good news is; you CAN overcome your video fears and project authentic confidence on camera.

And in this newsletter, I’m going to share some of my proven strategies to help you do just that!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

You’ll Learn how to be Confident & Charismatic on Camera

I’ll Share my Story of my own Struggles with my Confidence with how I looked on Camera & the Breakthrough I had that Changed Everything

I’ll share a Full Video Training on How to be Confident on Camera

And You’ll learn my #1 Secret to being more Charismatic on Video!

Alright, let’s Dive In…

How to Be Confident On Camera (Even If You’re Terrified)

Have you ever felt that knot of dread in your stomach when you think about going on camera?

Maybe you’ve avoided creating YouTube ads or YouTube videos because you worry about how you’ll look, sound, or what people will think of you.

Believe it or not, I know that feeling all too well.

For years, I let my fear of being judged or coming across as awkward hold me back from using video in my business. I was self-concious about how I looked.

About 6 years ago, I was 50lbs heavier than I am today & I remember filming one of my earlier YouTube Ads & just being really anxious about how I looked in the video…

One of My Early YouTube Ads Featuring Myself – From March 2018

Even though I was the YouTube Ads guy myself, I just couldn’t bring myself to hit publish & run the ad.

But then I remembered the same advice I gave my clients at the time — and I’m going to give you now.

It doesn’t matter what you look like or sound like on camera — All that matters is that you are seen as the Authentic Authority.

So I published the YouTube Ad, and I am so glad that I did, because it was the first ad to generate over a Million Dollars in my Business!

Seriously — the ad I was self-conscious about, was the first ad to propel my business to 7 Figures!

I had also discovered a mindset shift that changed everything for me – and I believe it can help you overcome your own video fears, too.

Here’s the key realization: You’re already much more comfortable and confident on camera than you think.

Think about it – when you FaceTime a good friend or hop on a Zoom call with your team, do you feel anxious and self-conscious? Probably not. In fact, you likely feel quite at ease and able to express yourself naturally.

And guess what? That version of you – the relaxed, authentic, conversational you – is the same person your audience wants to connect with on video.

The problem is; we often psych ourselves out when we think about creating videos for our business.

We put all this pressure on ourselves to be “perfect” or to come across a certain way. We imagine our audience as this scary, judgmental mob waiting to tear apart our every flaw.

But the truth is, your viewers WANT to get to know the real you.

They’re not expecting or demanding some flawless, idealized version of you.

They just want you to show up authentically and share your unique personality, insights and ideas. That’s why you’re the Expert!

When I finally grasped this, it was like a huge weight lifted off my shoulders.

I stopped trying to be someone I’m not on camera and just focused on showing up as myself.

I started treating video creation like I was having a conversation with a good friend – someone I could be totally real and comfortable with.

I let myself just be me, sure, at the time I didn’t look my best, even now that I’m in shape I’m still quite a bit nerdy, and I don’t always say the perfect thing. And you know what?

My audience loved it. They started commenting on how relatable and genuine I seemed, and how much they enjoyed getting to know me as a person.

The more I let go of the need to be “perfect” and just let my true self shine through, the easier and more enjoyable video creation became for me. And the more my audience connected with and responded to my content & ads.

So my challenge to you is this: The next time you’re gearing up to record a video, take a deep breath and imagine you’re just chatting with a close friend or favorite client.

Picture someone who makes you feel totally at ease and accepted for who you are. Then hit record and let yourself speak to that one person, heart-to-heart.

Don’t worry about the hundreds or thousands of other people who might eventually see the video. In that moment, you’re just talking to that one cherished, friendly face.

I think you’ll be amazed at how much more comfortable and confident you feel when you approach video creation this way.

You’ll stop fixating on saying the “perfect” thing or projecting some artificial image, and you’ll start authentically connecting with your audience, human to human.

And that, more than any polished presentation or high production values, is what will truly magnetize viewers to you and your message.

Give it a try and let me know how it goes!

I’m cheering you on as you embrace your true on-camera charisma!

Watch My Full Training on How to Be Confident On Camera:

Watch the Full Video on YouTube:

This Edition of the Marketing Minds Newsletter is Sponsored By:

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Complimentary YouTube Ads Strategy Call!

Now that you’re Confident on Camera, you know the best way to Scale your Business is with YouTube Ads!

I want to invite you to a 1-1 Strategy call with my Team to map out a YouTube Ads & Video Marketing Strategy specifically for your Business!

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More Value Coming Next Friday!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach