Are you sitting on a Gold Mine? If you have a YouTube Channel with more than 1000+ Subscribers, you could be… Because you can Retarget those Subscribers with YouTube Ads and get very cost-effective conversions!
As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!
Here’s a Sneak Peek at What’s Inside This Email:
My Full Training on Retargeting Subscribers with YouTube Ads!
This is a Massive Gold Mine waiting to be Tapped!
My Best Tips for How to Be Confident on Camera
Even if you’re a beginner to filming videos!
& A Special Invitation for a Complimentary YouTube Strategy Call
Alright, let’s Dive In…
Are You Sitting on a Gold Mine? ⛏️
If you’ve got a YouTube Channel with over 1k Subscribers, you could be sitting on a Gold Mine!
That’s because you can easily Retarget those Subscribers, Likes & even all Video Viewers with YouTube Retargeting Ads!
Now I know what you may be thinking…
Why would you run ads to reach people who are already subscribed to you? Won’t they buy anyways?
Not necessarily, as anyone who runs a profitable Retargeting Campaign can tell you!
I guarantee the Majority of people subscribed to Your YouTube Channel haven’t bought anything from you yet… But that doesn’t mean they won’t!
What we want to do is speed up that buying process by getting the Right YouTube Ad in front of your most engaged Subscribers (while excluding those who have already signed up / invested)
This will allow you to Target this Group of People:
Who Haven’t Signed Up / Purchased Yet
^^ This is a Powerful Group of People & is a Very Warm Audience!
How do you set this up?
The First Step is to Link your YouTube Channel to your Google Ads Account.
Login to Google Ads
Click “Admin” on the Menu Bar
Choose “Linked Accounts”
Click on YouTube “Manage & Link” from the List
Click the Blue + Button
Follow the Steps to Link your YouTube Channel
Make sure to select “Share Permissions” for all 3 Options (as seen below)
Once you’ve done that, you can then Build an Audience for your YouTube Channel Subscribers which you can use to Target your Ads!
Click on “Tools” in the Menu
Under the Dropdown “Shared Library” click “Audience Manager”
Click the Blue + Button to Create a New Audience & Choose “YouTube Users”
Choose a Name for your Audience Segment – I’d recommend including the date you created the audience for easy reference later
Select Your Channel
Choose Your Targeting Option from the Dropdown (There’s more than Just Targeting Subscribers)
You can select a Time-frame up to 540 Days (which is the maximum)
Pre-Fill the Audience from the last 30 Days (note it will only be retroactive 30 days — this is why the sooner you set this up the better)
Click Continue & Create the Audience!
Now this is just the steps to create a Retargeting Audience for YouTube Subscribers, you can also target YouTube Likes, YouTube Video Viewers & More!
I cover all the different types of Targeting Options & how to set them up in my Full Tutorial Video below.
Now its important to note that Google typically needs 1000+ people in an audience in order for the campaign to run, this means that you may need to start with Video Viewers while your Subscriber audience populates. Especially since it’s only retroactive 30 days.
That said, regardless of whether or not you’re planning to run these ads now, it’s important you get this setup so you can start filling these Audience buckets!
Trust me, Future You will Thank You for setting these up! 💯
How to Retarget Subscribers with YouTube Ads
Special Invite to Book a Complimentary YouTube Ads Strategy Call with my Team!
Are you looking to Capitalize on YouTube Ads to Scale Your Business in 2024?
I want to invite you to schedule a Complimentary YouTube Ads Strategy Call with my Team to map out a YouTube Ads Strategy 1-1
This is a full 45 Minute, In-Depth Strategy Call where we’ll dive into your business, your goals & map out a Custom Strategy to help you achieve them through YouTube!
Fill out the Quick Application form to see if you qualify & book your call.
My Tips on How to Be Confident on Camera
A big question that a lot of people ask me is how to be more Confident on Camera & that’s why I wanted to share my biggest Tips with you Today!
If you read one of my earlier newsletters you may have seen the story where I shared how I almost deleted the first video that earned me over a Million Dollars from YouTube Ads… Because I was embarrassed of how I looked!
Well, after that email, I had a lot of people reach out & ask for my Recommendations on how to be more Confident on Camera & those are the tips I want to share with you today!
Confidence on Camera
What if you could be confident on camera every time you hit record and started to film a video?
Well, this is absolutely possible, even if you’re afraid to be on camera, and in this Newsletter Section, I’m going to show you how.
Actually, feeling and appearing confident on camera isn’t as hard as you think, even if you have stage fright, insecurity about yourself, or a bit of social anxiety.
I know a lot of people who worry about getting on camera because of what they think people will see, or how audiences will judge them.
I want to help you get past those feelings so that, when you’re ready to pick up your phone or camera and hit “record,” you’ll be able to speak boldly and confidently.
Here’s a little secret: you’re already confident on video, you just don’t know it yet. Don’t believe me? Consider how much of your life you’ve already spent on video. You’ve used FaceTime to talk to people, haven’t you? You’ve hopped on Zoom calls. You’ve probably created videos for friends or family members. And when you do any of these things, don’t you already feel at least somewhat confident and comfortable?
So, people are already seeing you, hearing you, and interacting with you on video.
It may only be your family, friends, and possibly coworkers at this point, but what if you could tap into that same comfort and confidence and transfer it to a wider audience? What if you could feel just as confident talking to a target audience out there in the world as you do when you FaceTime with a good friend?
As it turns out, there are only two things you need to remember.
First, because you’re creating the video, no one needs to see it. Just keep that in mind. As you’re creating the video, remind yourself that you have no obligation to show it to anyone, so if it doesn’t turn out great, you have nothing to fear!
Second, the best way to show up as an authentic authority is to just talk to the camera. Don’t think about the possible thousands of people who might view it later. You’re not talking to them. Talk to the camera as if it were a good friend of yours.
You already talk to your friends with confidence, especially when you’re sharing something that you’re passionate about. Channel that same confidence as you talk to the camera, and if necessary, pretend like you’re only going to send the video to that one friend when you’re done.
And, as I said, you don’t have to share this video with anyone, if you don’t want to. There’s no pressure at all! After you create the video, you will have a chance to watch it and decide if this is truly something you want to use as an ad.
You are in total control of whether or not anyone else will ever see the video, and knowing that should help you feel more confident on camera.
Share Your Passion
The next time you pick up the camera to record, I want you to step a bit outside of your regular energy and tone. Embrace the passion that you have inside of you for whetever it is you do!
The camera tends to take away a bit of your excitement and energy, so you want to show up full of enthusiasm as if you’re talking to a friend about something you care deeply about.
Think about the passion you have when you’re talking about something that you really love.
If you’re an expert in some subject, then you’re probably already quite passionate about it. All you need to do now is tap into that feeling.
Often, people think they have to become a character or pretend to be someone else on camera in order to win over an audience.
That simply isn’t true. You don’t need to be anybody other than yourself, but you need to be the most passionate version of yourself. Let your own energy and excitement flow!
That’s why I recommend speaking to the camera as if you were talking to a good friend, because with a friend, you’re less likely to hold back.
Just before you hit record, play a little mind game with yourself. Imagine you’re talking on FaceTime or Zoom one-on-one with a good friend about your favorite subject.
Tap into that energy and just be yourself. Unleash your true excitement and passion about the topic. And remind yourself that you don’t have to send the video to anyone if it doesn’t turn out amazing. Then hit record.
You’ll come across far better than if you record it with the intention of sharing it with thousands of strangers on YouTube. Now, I’m speaking from personal experience.
If you’ve seen any of my videos, you might assume I’m always confident on camera, full of energy and excitement, but that has not always been the case. As I said in a previous newsletter, I felt bad about my own appearance in my first video ad, and because of my insecurity about my weight, I struggled with the decision to upload it.
Due to its eventual success, I realized I could feel confident about the way I appeared, and even if some people judged me, it didn’t matter.
It just didn’t matter how I looked. All that mattered was that I pushed through my own anxiety and shared what I had to share. And in the end, many people reached out to me because of that video and said they loved my authenticity.
I wasn’t playing a character, putting on a facade, or trying to be who I thought my audience wanted me to be. I was just being myself.
Honestly, I credit much of my early success to being my true self in those early videos. I decided not to be afraid of who I am, and I encourage you to do the same.
After all, that’s what makes you unique. That’s what separates you from everyone else. Only you are you!
A Confident Mindset
As I said, you already have confidence in video, even if you don’t realize it yet. The secret is in how you approach it.
So, the next time you’re about to hit record, take a few seconds to adjust your mindset.
Tell yourself you’re just speaking to a good friend on FaceTime or Zoom. You don’t have to publish the video if it doesn’t turn out just right.
Channel all of the natural excitement you feel when talking about something you really care about with a friend.
Then your natural, confident, authentic self will come across. Embrace who you are, what you look like, and how you sound.
Be you, not anyone else!
When you adopt these Principles you’ll have everything you need to be Confident on Camera!
Confidence on Camera by Aleric Heck
Let’s End the Year with a Bang!
I can’t believe we’re already in December, time is moving fast — and that’s also why now is the time to focus on Ending the Year Strong so you can hit the ground running in 2024!
Stay Tuned for More Great Value & Content Coming your Way every Friday!
Here’s a Sneak Peak at What’s Coming in the Upcoming Weeks:
The Best Business Credit Cards to Maximize Reward Points & Travel for Free in 2024!
This is going to be a fun one!
Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge
Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉
And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
– Aleric Heck | Founder & CEO of AdOutreach
P.S. If you’re planning to run YouTube Ads in 2024, Now is the Time to book a YouTube Ads Strategy Call with our team because we can help you Map out the Best Strategy for your Ads! Book Your YouTube Ads Strategy Call Now