In this rapidly evolving industry, we must stay ahead of the crowd to rise above the noise.
However, with so many different lead generation strategies and platforms to leverage…
…what’s the most effective way to scale a Coaching & Consulting business today?
More specifically – what’s the strategy that will help you rise above the noise and position yourself as an industry leader?
Well, first, we need to analyze our options.
For one, we have organic vs. paid acquisition methods.
There are pros and cons to both.
With organic, you can begin generating clients with zero ad spend.
That’s its biggest pro—high paying clients with minimal expenses on our end.
And honestly, I’m a big fan of organic marketing.
It’s a great way to enhance the relationship you have with your market.
However, it’s not all sunshine and rainbows.
With organic marketing, you must be ready to create *consistently* powerful content.
For organic marketing to work, you can’t create surface-level content anyone can get from a “motivational” Instagram page.
Your content needs to feel unique, profound, and authentic.
Plus, this isn’t a one-time sort of deal.
You’re creating content 3-5 times a week. Heck, usually, you’re doing something every day.
And honestly, you may not generate your first lead or client after several consistent weeks of doing this.
Now I’m not saying organic marketing doesn’t work.
Again, I believe it’s super powerful and a fantastic tool to have in your arsenal.
However, if you’re asking me for the BEST and most EFFECTIVE strategy for booking out your calendar and selling out your high ticket programs…
…then I believe paid traffic is the clear answer.
If you can create a paid marketing strategy that helps you turn $1 into $2, $3, $5+, then you have cracked the code to scaling your business.
But to make paid traffic work, you need the RIGHT medium.
And in my opinion, there’s no vehicle better suited for Coaches and Consultants than YouTube.
With YouTube, you capture people with INTENTION.
You capture people who are ACTIVELY looking for your solution.
And once you have the right message and offer, you gain the power to advertise your business in front of your ideal audience at the perfect time.
In fact, did you know over 68% of buyers use the YouTube platform to solidify their purchasing decisions?
What’s even crazier is that only an estimated 9% of business owners leverage the platform…creating a Blue Ocean for you.
With just one video, you can reach your hottest prospects at the perfect time and produce a wave of quality leads, applications, and sales for your program.
Now, I want to note that while paid traffic is incredible, it works best for a specific type of coach or consultant. Usually this is one who has been in business for a while who has a proven offer that both resonates with their ideal buyer and can get them the results. Also, paid traffic tends to work best for people who have the desire and team support to scale.
These are all really crucial to get the most value out of YouTube ads or really paid traffic from any channel.
If you’re newer to coaching or consulting or are still working to refine your offer and match it with your ideal client, then don’t worry –– organic is the perfect platform for you and you’ll be able to scale up past $10K/mo with just that.
That said, if you check all the boxes YouTube is the perfect platform for a coach or consultants to reach your ideal audience and scale your business past 6, 7, and even 8 figures.
However, how can you know for sure – without a shred of doubt – that YOUR audience is waiting for you on YouTube?
Well, one of the first things we do with new clients is dial in on their ideal audience and create a specific game plan to capture their attention with powerful YouTube ads.
So if you’re interested in discovering what a customized YouTube Ads Game Plan can look like for your business…