Are you tired of pouring time, energy, and money into YouTube Ads that fall flat & don’t get the conversions you want? Or maybe you’re yet to create a YouTube Ad because you don’t know where to start or what to do?
YouTube Ads are one of the most powerful ways to connect with your ideal clients and drive sales. But if your ads aren’t converting, it can feel like shouting into the void (an expensive void, at that).
Here’s the good news: crafting video ads that captivate viewers and inspire them to take action doesn’t have to be a shot in the dark.
Over 8+ years of creating and testing thousands of ads for my business and my clients, I’ve honed a simple, 3-part formula to create successful YouTube Ads!
And today, I’m going to share that formula with you.
By the time you finish reading this email, you’ll know exactly how to structure your video ads for maximum impact and ROI.
As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!
Here’s a Sneak Peek at What’s Inside This Email:
I’ll give you my “Irresistible YouTube Ad Scripts” Strategy & Playbook
You’ll learn the #1 Secret Ingredient that Almost All High Converting YouTube Ads have — but many fail to recognize
We’ll give you our 3-Step YouTube Ads Framework
Alright, let’s Dive In…
The 3-Part Irresistible YouTube Ads Format
Let’s dive right into it by revealing the secrets!
The 3 Key Components of a High-Converting YouTube Ad are:
The Hook
The Educate Section
The Call-to-Action (CTA)
Let’s unpack each of these a bit more.
Part 1: The Hook
This is the Opening of your YouTube ad, and it’s Make-or-Break.
You have mere seconds to capture your viewer’s attention and convince them your video is worth watching.
If your hook doesn’t immediately capture their attention, they’ll skip the ad without a second thought.
So, how do you craft a truly Irresistible Hook?
The key is to lead with a bold statement, a surprising statistic, a thought-provoking question, or an emphatic promise (or some combination of these elements)
Your hook should be tailored to your specific audience and the problem they’re looking to solve.
It should immediately signal to the viewer, “Hey, this is for you and it’s going to make your life better in some way.”
Here’s an example of a powerful hook in action, from one of my highest-converting ads (maybe you’ve seen it, haha):
“YouTube Ads Beat Facebook Ads Every Time. Let’s Face it, Facebook Ad Costs are Going Through the Roof & Even When You Have a Great Ad, They’re Almost Impossible to Scale. In This Video I’m Going to Show you How to Use YouTube Ads To Get More Consistent Leads & Sales.”
See how this works? In just a few sentences, the hook:
Makes a strong claim that challenges the status quo (YouTube Ads are better than Facebook)
Addresses the biggest problems the viewers are facing that can be solved (Facebook Ad costs rising & being hard to scale)
Promises valuable information the viewer doesn’t have yet (How to use YouTube Ads to get leads & sales)
That last part is key.
Your hook should create an itch the viewer has to scratch. It should tease the value to come and leave them eager to stick around for the payoff.
Part 2: The Value
This is the core of your YouTube Ad, where you deliver on the promise of your hook. Once you have your viewer’s attention, it’s time to wow them with value.
The biggest mistake I see people make in their video ads is jumping straight into a pitch without offering any real substance. They make a bold claim in their hook, then immediately pivot to asking for the sale.
But if you want your ads to truly convert & scale, you need to give before you ask. You need to demonstrate your unique value and earn your viewer’s trust.
So, how do you pack value into a video ad?
My top tip is to focus on 1-3 “Golden Nuggets” – bite-sized pieces of advice, insights, or demonstrations that deliver a quick win for your viewer.
This could be a powerful stat or case study that proves your bold claim.
A mini-tutorial that helps your viewer solve a nagging problem.
An insider secret for getting better results in your niche.
Anything that leaves your viewer thinking, “Wow, if I’m getting this much value in a free ad, imagine what their paid stuff must be like!”
The key is to make your value specific and concrete.
Don’t just tell your viewer your coaching, product or service will help them – show them exactly how, in a way they can immediately implement.
For example, in that YouTube vs. Facebook ad, I followed up the bold hook with a series of eye-opening stats about YouTube Ads, intent based advertising and how YouTube Ads worked. I walked the viewer through exactly what makes YouTube so powerful, in a way that was easy to understand and apply.
By the end of the value portion, the viewer was not only convinced my claim was legit – they were hungry to learn more and get their hands on my full strategy.
Part 3: The Call-to-Action
This is where the rubber meets the road & you get to reap the rewards of a successful YouTube Ad.
You’ve hooked your viewer’s attention, delivered value… now it’s time to tell them exactly what to do next.
So many video ads drop the ball here.
They either fail to include a CTA at all, or they make it confusing and complicated to follow through.
But if you want your ad to actually drive results, your CTA needs to be crystal clear and ridiculously easy to act on.
My tips for Nailing the CTA & Maximizing Conversions:
Make it a No-Brainer. Your CTA should feel like the natural, obvious next step after consuming your value-packed content. The viewer should feel like they’d be crazy NOT to take you up on it.
Repeat it Verbally and Visually. Don’t just say your CTA out loud in the video – reinforce it with on-screen text and graphics. The more times and ways you expose your viewer to the CTA, the more likely they are to follow through.
Reduce Friction. If you’re sending people to a landing page, make sure that page is congruent with your ad and delivers on your promise. Don’t make people hunt for the offer or fill out a long form. The easier you make it for viewers to take action, the more of them will.
Here’s an Example of a Strong, Frictionless CTA:
“So if you’re ready to harness the power of YouTube ads to scale your business, I’ve put together a free video training that walks you through my exact strategy, step-by-step. To get instant access, just click the link on your screen right now and enter your name and email on the next page. It takes 30 seconds, and you’ll get my full system for creating ads that convert. Go ahead and click that link now – I’ll see you inside.”
See how clear and compelling that is?
The viewer knows precisely what to do and what they’ll get in return. All they have to do is click once and put in their info – no hoops to jump through or questions left unanswered.
When you nail all three of these elements – the hook, the value and the CTA – in one tight, powerful package… that’s when the magic happens.
That’s when your video ads go from “just another ad” to an irresistible, conversion-driving machine.
Now, creating YouTube Ads that check all these boxes takes some practice and testing. But when you understand the core formula, you’re 90% of the way there.
The Next Time you sit down to Script a YouTube Ad, make sure you can answer “yes” to each of these questions:
Does my hook immediately grab attention and spark curiosity with a bold claim or promise?
Does my ad deliver real, concrete value (Golden Nuggets) that demonstrates my expertise and leaves the viewer wanting more?
Is my CTA crystal clear, easy to follow, and reinforced multiple times?
If so, congratulations – you’ve got a video ad that’s primed to convert like crazy.
Want an expert set of eyes on your YouTube Ad Scripts and Strategy, to make sure you’re following the formula for Maximum ROI?
Book a free call with my team.
We’ll help you pinpoint opportunities to inject more hook-value-CTA power and map out a game plan to scale your conversions on YouTube!
Watch the Full Video on YouTube:
This Edition of the Marketing Minds Newsletter is Sponsored By:
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More Value Coming Next Friday!
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Here’s a Sneak Peak at What’s Coming Next:
More Free Trainings & Resources — In your Inbox!
Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures
The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)
The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge
Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉
And a LOT More…
I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!
I’ll see you in the next one!
To Your Success,
– Aleric Heck | Founder & CEO of AdOutreach
