There’s a question we get quite often: “Why is YouTube one of the best platforms for coaches & consultants looking to grow their business to 6, 7, or even 8-figures and beyond?”
You can catch people with high INTENT toward actually taking the action your service provides. Unlike Facebook (where people are generally being social and ads need to interrupt that attention), people on YouTube are often actually searching for how to do something.
Think about being a mindset coach and being able to target someone actively searching for “how to overcome a limiting belief.” How much more potent and likely to become a client do you think that person is versus someone scrolling their friends’ latest vacation photos?
Between this and the sheer volume of information Google (which owns YouTube) can tap into with each user, YouTube tends to deliver a high volume of highly qualified leads to coaches and consultants in the high-ticket space.
Also, consider the overwhelming number of users.
Every day, YouTube gets more than 30 MILLION visitors.
Almost 5 BILLION videos are watched on the site daily.
Want to know the best part?
As mentioned earlier, a significant percentage of these visitors are in learning mode, consuming tutorials, how-to videos, and case studies. (ie: they have a high intent for action).
This is the opposite of Facebook, where most people are in consumption mode.
Another reason YouTube is so popular amongst marketers is the ability to pre-sell people more effectively before sending them to your landing page. Since people are often in learning or problem-solving mode, they tend to be more open to longer ad videos as long as there is real value being provided.
This gives you more opportunity to effectively explain the challenge they’re facing and the nuances of your solution. Doing this positions you as the authority and provides you the opportunity to create a genuine connection, get them excited, and have them engaged before even sending them to your page.
They’re more likely to not only visit your landing page but also to book a call (or whatever call to action you want them to take) because you’ve already pre-framed expectations.
That’s why it’s so important to get the first steps in your YouTube advertising done right because it’s the first domino that really sets up all the following steps for success.
And let’s not overlook the potential for going viral. One innovative, truly creative video (organic or repurposed as an ad )can transform your business nearly overnight. Filling your calendar with hot prospects and positioning you as the leading expert in a surprisingly short amount of time.
The ad itself will do most of the heavy lifting when it comes to getting attention to your page and offer. That’s why time spent on the creative will provide infinitely more results than designing a logo or fancy website.
It’s important to keep in mind that, because of the option to skip an ad, you only have five seconds to impress your consulting, coaching, or high-ticket leads, so a powerful hook is critical.
A truly powerful ad will likely have a few more key elements as well, including:
- Establishing your credibility
- A compelling and well-crafted call-to-action (CTA)
- Positioning that overcomes objections ahead of time
- Social proof that provides credibility and builds trust
And that’s just the beginning!
One of the first things we do with our new clients for our ads-focused programs is to give them a custom 1-1 scripting call that uses our proven framework to craft a winning ad that captures the attention of their ideal client.
If you’re interested in advertising on video and want our step-by-step support for creating high-converting video marketing campaigns so you can land more high-ticket clients, click here to set up a call with one of our YouTube ad experts now.