Today I want to give you my 2024 YouTube Ads Strategy that I’ve been invited to share at some of the Biggest Marketing Events over the last few months!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

I’ll give you my “2024 YouTube Ads Strategy”

Along with a Replay of my Keynote at Four Rooms Mastermind

I’ll share My Top 6 Marketing Trends of 2024

Quick Final Sentence about the Email

Alright, let’s Dive In…

2024 YouTube Ads Strategy (Replay of my YouTube Ads Keynote)

Last month, I was invited to give a Keynote at Amber Spear’s Four Rooms Mastermind, where I shared the 2024 YouTube Ads Strategy!

Earlier this month, I was invited to give the same talk at the Traffic & Conversion Summit – one of the Top Digital Marketing Conferences.

I shared one big update — YouTube Ads Strategy has Evolved. And in order to capitalize on YouTube Ads in 2024, you need to know the updated strategies!

Over the last 8 years, I’ve seen a lot change in the world of YouTube Ads & online marketing & this year is no different.

There are major shifts towards more AI-driven targeting — tapping into the algorithms to target your ideal clients.

That said, Most People Get this WRONG.

They think its enough to just do some simple targeting using what Google/YouTube/Facebook/etc. gives them & believe that will get them outsized results.

In reality, that is what everyone else is also doing, so the best you can expect is to get average results.

Instead, the best strategy is to proactively Train the AI Algorithms to know who your ideal clients are — this PRIMES the algorithm & helps it identify your ideal clients and then double down on that as you scale.

You’ve probably noticed how important Prompting is with AI tools like ChatGPT — if you give it a bad or overly simple prompt you’re unlikely to get the results that you want.

Well, it’s the same thing with your Ads — if you just give it some basic or overall broad instructions on who you want to reach, the AI won’t give you the results you’re looking to achieve.

However, if you can be more specific in exactly who you’re looking to target (I’ll cover this inside the video) you’ll be able to train the algorithm to help you achieve what I call “Alpha-AI” results!

This was the big topic of my recent talk at Traffic & Conversion Summit & my Keynote at Four Rooms Mastermind last month!

While Traffic & Conversion Summit’s recordings are available for sale on their site (there are a lot of great talks there), I do have access to the replay of my talk at Four Rooms Mastermind, which I’d love to give you for free!

My 2024 YouTube Ads Keynote Replay:

This Edition of the Marketing Minds Newsletter Is Sponsored By:

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6 Digital Marketing Trends You Need to Know About In 2024

You probably already know that the Digital Marketing landscape changes fast & this year it’s moving faster than any other I’ve seen – especially with AI!

I created a full video on my YouTube Channel where I break down the…

Top 6 Digital Marketing Trends for 2024

Including:

The Future of Short-Form Videos

Generative AI in 2024

The Rise of Authentic Content (Counter-Rise to AI)

Audience Analysis

The Essential Nature of Analytics Tracking

Video Marketing in 2024

Here’s the link to watch the full YouTube Video so you’re up to date on the latest 2024 Digital Marketing Trends:

It’s Going to be a Big Year for Marketing!

And I’m here to help you take the most advantage of it in this Newsletter!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming Next:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach

I still remember the first time someone told me “Aleric, I see you Everywhere” it was at a marketing conference several years ago & little did I know I’d be getting that greeting a lot more over the coming years!

You see, I had setup what I call the “OmniPresent Retargeting Strategy” for my business — and that meant our ideal clients, once they signed up for our funnel, would be seeing my smiling face for weeks, months & even years!

If you’re reading this Newsletter, chances are you either are currently in my OmniPresent Retargeting sequence or you may have been at one point!

Well, today I am pulling back the curtain & showing you how you too can become OmniPresent & set yourself & your business up with a “Celebrity” “Seen-Everywhere” effect that maximizes your client enrollments & ROAS!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

I’ll give you my “OmniPresent Retargeting Strategy” PDF & Video Guide

Special Invitation to Apply for our New Fractional Media Buyer Offer

The 5 Best Types of Retargeting Ads to Use in your Marketing

Alright, let’s Dive In…

The OmniPresent Retargeting Strategy

Picture the OmniPresent Retargeting machine like a gigantic microwave, and all of your leads are popcorn kernels inside of it. As you warm those leads up from every angle, you get them to pop and become clients! 

You probably know the value of your email list, social media profiles, phone call lists, and so on. But one thing that is often overlooked is the value of your retargeting lists.

Why is that? Because it’s an invisible list buried at the back of your ad account that contains all of the people who have opted into your funnels, watched your webinars and VSL, and viewed your site. 

In other words, these people are already interacting with you, but they haven’t taken that next step yet.

Whether you realize it or not, you have a massive opportunity to get in front of them with ads, even though they’re already in your funnel! That makes your retargeting list one of the most valuable assets in your business!

What if you could get in front of every person who has ever shown any interest in your business with more content and more information — leading them to the investment decision?

That’s exactly what you’re going to do with your OmniPresent Retargeting machine. You’re going to constantly warm up those popcorn kernels and get them to pop!

Take a look at all of the leads you have right now. How many of those people have actually become clients? If you’re like most businesses, it’s less than 20 percent. That means 80-90 percent of your leads are just stuck in your funnel somewhere. 

I’m a firm believer that every lead can become a client. It’s only a matter of time, but you can compress that timeframe and make them become clients faster.

How do you do that? By warming them up, increasing the frequency that you reach them with valuable content through your OmniPresent Retargeting machine, so you’re getting in front of them again and again.

We’ve all heard the experts saying that the number of touchpoints it takes to land a client is increasing. At one time, they said it was seven. Then they said it was fourteen. Then twenty-one.

Eventually, I heard some experts saying it takes as many as seventy touchpoints, but recently, I’ve heard it takes over a hundred. Wherever the truth lies, anything you can do to expedite this process is going to help your business grow faster.

The best way to expedite your funnel is to create a machine that retargets people from every angle as they move through the funnel, and that’s exactly what OmniPresent Retargeting does!

I actually made a full 24-page “OmniPresent Retargeting PDF” that walks you step-by-step through exactly how to setup your own OmniPresent Retargeting Machine!

And I want to give it to you completely for free!

Get the OmniPresent Retargeting PDF!

Want One of Our “Fractional Media Buyers” to Run Your YouTube Ads For You?

One of my biggest requests since I started my YouTube Ads Training & Consulting Company 8 years ago is, “Can you run our YouTube Ads for us?”

And up until Now, the answer has been “No” – instead, we focused on Training Entrepreneurs, Marketers & Internal Teams on how to run YouTube Ads using our Strategies – to the tune of Hundreds of Millions of Dollars in Revenue.

The Main Reason? I believe the Traditional Agency Model is Broken.

The problem with Traditional Agencies is that they’re Siloed from your Business.

Tell me if this sounds familiar: 

You sign up for an agency & they hand you off to an account rep who somewhat understands your business & somewhat understands paid ads, who then is the middle man between you & the “media buyers” running your ads you never actually get to meet.

And when your ads don’t get the results you were looking for, you’re left wondering… 

“Just Who are these Media Buyers Running my Ads behind the Curtain?”

But in a traditional agency, you don’t get to look “Behind the Curtain” to know who’s running your ads, media buyers swap in & out quickly, and often times you may even have a junior-level media buyer running your ads – without you even knowing!

This has created a lot of distrust between Business Owners & Advertising Agencies – and I believe it’s a fundamental flaw in the Traditional Agency Model that isn’t good for businesses or agencies.

And up until now, that’s why I’ve focused on Training Internal Teams to run YouTube Ads themselves – so they can have someone on their team running the ads for them.

That said, more & more I’ve realized that this model doesn’t work for everyone – some people genuinely do need & want someone to run their ads for them. And at the same time, they don’t necessarily want the ‘old’ type of advertising agencies that have failed them before.

So what’s the Solution?

That is what I asked myself when I came up with a crazy idea…

What if we took our Top Media Buyers & had them work directly with our clients, cutting out the middle-men, had them only work with a few select clients at a time & really deeply understand their businesses to help them achieve their goals?

That’s when it hit me, the best way to do Done-For-You Ads:

A Fractional Media Buyer

Having one of our Top Media Buyers, trained by our team in our cutting-edge YouTube Ads Strategies, directly working with & implementing YouTube Ads for a select few clients.

Establishing a Real Relationship with our Clients & working 1-1 to Achieve the Best Results.

Think of a Fractional Media Buyer as a fractional extension of your team – it’s like having your own Expert Media Buyer part-time.

Instead of an Agency approach where you meet with an Account Manager & never get to peak “behind the curtain” at the media buyers actually running your ads…

You get to work directly with your Fractional Media Buyer so they understand your business, your goals & can work with you to help achieve them!

At the same time, your Fractional Media Buyer is backed by the Top YouTube Ads Consulting Business – AdOutreach, with access to our Team of Copywriters, Funnel Experts, YouTube Strategists & High-Ticket Business Coaches.

Well, 6 Months ago, this was just a Theory…

We launched our first Batch of 8 Fractional Media Buyer Clients over the Summer & it was a huge success – we literally sent an email to 52 of our Top Clients & filled up all 8 spots in a couple of weeks.

Those clients went on to get tremendous results with our Fractional Media Buyers – dramatically improving prior performance & setting out to blast through their goals with a highly skilled media buyer by their side!

3 Months ago I opened up another batch to our Email List & I couldn’t even send a few emails before it filled up. Since then we’ve had a few openings we’ve filled but in general have been on a waitlist.

That said, I’ve seen how powerful this can be for our Clients – so I am excited to shift our focus to scaling up our Fractional Media Buyer offer in 2024!

If you’re a Coach, Consultant, Expert Busines or Course Creator doing over $50k/mo & you want to scale with YouTube Ads – then you should apply to be one of our new Fractional Media Buyer Clients!

Right now spots are very limited & we’re very selective. We’re opening up 8 Spots & the last time we did that was in October, so I can’t promise how long these will last.

If you want to work hand-in-hand with a Fractional Media Buyer to help you achieve your goals in 2024 – Click this link to Apply.

I’m on a Mission to help as many businesses as possible Amplify their Impact & Create a Positive Ripple Effect on the World!

And I know we can do just that with our New Fractional Media Buyer Offer!

I also recorded a quick Loom video breaking down what’s inside our Fractional Media Buyer Offer!

And then Click the Button Below to Apply for a Spot!

Here’s a Quick Loom Video Overview of Our Fractional Media Buyer Offer:

The 5 Best Types of Retargeting Ads for Your Marketing

Now that you know how to Target your leads with Omnipresent Retargeting, you may be asking yourself, “What ads should I run?”

That’s exactly what I want to cover in this section — we’ve found that there are 5 key types of Retargeting Ads and in order to get the best results you need a combination of all 5 types of ads!

A Glimpse Into Your Future

When you start Implementing the OmniPresent Retargeting Strategy you’ll start to walk into events, rooms & zoom calls and hear “I see you everywhere”

And that is exactly when you know your OmniPresent Retargeting is working & expect to see the lift in client conversions soar at the same time!

I look forward to seeing your OmniPresent Ads!

Here’s a Sneak Peak at What’s Coming This Year:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach

P.S. If you want to have one of our Fractional Media Buyers run your YouTube Ads For you: Watch this Quick Loom & Fill Out this Application Today!

Today I’m going to give you my “Value-Ad” Framework for writing YouTube Ads Scripts that are designed to Convert!

After writing Thousands of YouTube Ad Scripts for our clients, we’ve boiled it down to a formula & that’s what I want to give you in this Newsletter!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

I’ll give you my “Value-Ad Framework” to Script YouTube Ads

You’ll see me Break Down my Top Performing YouTube Ad Ever!

I’ll give you the Talk I Presented at this years Traffic & Conversion Summit!

& More!

Alright, let’s Dive In…

How to Script a Winning YouTube Ad

One of the Most Important parts of a successful YouTube Ad is the Video itself; that said, it’s often one of the pieces that many entrepreneurs & marketers rush when launching a new ad campaign.

After helping over 3000+ businesses launch YouTube Ads successfully & my team writing thousands & thousands of YouTube Ad Scripts for those clients, we’ve cracked the code to a winning YouTube Ad Script.

And that Secret is what I call “The Value-Ad” – which I will share with you today!

The “Value-Ad” Framework for YouTube Ads

I Made a Video Breaking Down my Top Performing YouTube Ad:

I just Spoke at Traffic & Conversion Summit!

I’ve had a few people tell me they wanted a bit more “Slice of Life” content from me, so I thought I may give some more updates from time to time!

A couple of days ago, I just spoke at Traffic & Conversion Summit, the Largest Digital Marketing Conference in America.

At the Conference, I shared my Alpha-AI Targeting Strategy for YouTube Ads!

It was also great meeting up with so many Amazing Marketers, Entrepreneurs, Clients, Partners & other Incredible People!

If you want to see the talk I gave at T&C — I recently did a Webinar where I broke down my Alpha-AI YouTube Ads Targeting Strategy!

Here’s the link: https://www.adoutreach.com/alpha-ai

Remember to Add Value In Your Ads

That’s the big key for this week’s topic & email — creating a “Value-Ad” that actually provides real value to your ideal clients even before they invest!

Stay Tuned for More Great Value & Content Coming your Way!

Here’s a Sneak Peak at What’s Coming This Year:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach

Happy New Year! 🎉 I hope you’re having a great first week of 2024!

In Today’s Newsletter, I will show you how you can land on Podcasts & then use those Podcasts as your own Infinite Organic Content for YouTube and Shorts!

As a Reminder, Our Goal with this Newsletter is to Give You the Highest Level of Value Possible. That’s my Promise to you & I intend to Over-Deliver!

Here’s a Sneak Peek at What’s Inside This Email:

I’ll give you my “YouTube Podcast Amplifier Strategy” that you can use to get booked on Podcasts and repurpose them for YT Content!

I share an Update on the State of the Marketing Minds Newsletter & how much we’ve grown since we launched last year!

Also, In case you missed it, last week I shared 20 Free Trainings & Resources to Hit the Ground Running in 2024 (Click here to Read!)

Alright, let’s Dive In…

The YouTube Podcast Amplifier Strategy

What if you could be Featured on Podcasts & then use those Podcast Features to Fuel the Growth of your YouTube Channel and Short-form Content?

Well, that’s exactly what you can do with My New Training on the YouTube Podcast Amplifier Strategy! 🎙️

The YouTube Podcast Amplifier Strategy involves booking consistent podcast guest appearances, posting them on your own YouTube channel with permission from the host, turning them into short-form content using AI, and then promoting the long-form videos using YouTube in-feed ads.

This strategy allows you to easily create consistent long-form and short-form content (for YouTube & Cross-Platform), whilst building industry credibility and reaching new audiences via organic reach & in-feed ads to generate leads!

The Benefits? (There are MANY!)

Easily Create Consistent Long-form YouTube Content

Podcasts are easier to film since they’re conversational

You can use this to bolster your YouTube channel content

Refine your Message to Market with Podcasts

Podcasts are great for refining your Message to Market

Podcast Hosts are trained to ask questions your prospects may be thinking

You get Exposure & New Reach from those Podcasts – Giving You Organic Leads

The Podcasts have their own Audiences you will reach

This allows you to tap their warm audience & generates new leads (even before reposting)

Build Industry Credibility for Appearing on Podcasts – Become the Authentic Authority in your Niche

Appearing on podcasts helps position you as the Authentic Authority in your space

This also helps with people searching you

You can easily Create Consistent Daily Short Form Content on All Platforms (YouTube Shorts, Instagram, Reels, TikTok, etc.)

This will give you an endless supply of short form content to cross-post

This will grow your Social media channels (podcast content pops on organic!)

You can run In-Feed (Discovery) Ads to these Videos Leading to more Exposure, Channel Growth & Leads

You can run these videos as In-Feed Ads that have multiple benefits

Grow Your Channel (Subscribers)

Get more Exposure (long-form podcasts nurture audiences)

Get more Leads (you’ll get optins from your gift by promoting this)

Create Retargeting Buckets for In-Stream Ads later (Conversion Ads)

In-Feed Ads are more affordable & approachable than In-Stream ads, meaning you can run these for as little as $5-10/day but still reach your Core Audience with Targeting

Overall the Video Podcast Video LaunchPad strategy is a great multi-purpose Video Growth Strategy that does 3 Things at Once

Reaches New Audiences on Podcasts

Creates YouTube & Social Media Content to Grow & Nurture

Allows you to Run In-Feed Ads to Reach New Audiences & Leads

All that sounds great, but how do I do it? You Ask.

Well, this is the Marketing Minds Newsletter & my Goal is to Give you Massive Amounts of Value for Free — so I’ve put it all together in a 17 minute Training Video & a 7 Page PDF!

The YouTube Podcast Amplifier Strategy

Download the Podcast Amplifier PDF

An Update on the Marketing Minds Newsletter! 📈

Last Year, I launched this Marketing Minds Newsletter with the Goal to Provide a Weekly Email with Massive Value for my Audience; Complete with Free Trainings, Resources & Marketing Insights.

And Wow, the Reception has Been Fantastic! 😁🚀

Every Friday, I Personally write a 1000-4000 word email to my list with as much value as I can share, along with links to resources!

It’s been so rewarding to see how my emails have impacted so many people — the replies we get, the feedback, the comments, it’s Amazing!

And the best part is — I’m giving it all away for Free!

That means Everyone, from Complete Beginners all the way up to 7, 8 & even 9-figure business owners, all get access to read the same content & receive value to help their businesses thrive!

It’s honestly been such a rewarding part of my week, one that I look forward to, writing each Newsletter & thinking of what content & value I could provide my audience next!

Recently, I was going to give away 12 Trainings & Resources for free…

That was until I realized I had 20 on hand I was going to narrow down, but I just decided to give them all away to help our readers kickstart 2024 strong!

I can’t wait too see how The Marketing Minds Newsletter will grow in 2024 & Beyond!

I’ve been toying with the Idea of Starting a Podcast too 😉

Stay Tuned — Big Things Ahead! 🚀

How You Can Help – Share the Newsletter!

My Mission is Empower Entrepreneurs to Amplify their Impact and Create a Positive Ripple Effect on the World.

The best way to do that is to reach as many people as possible that we can help — and then provide them with the trainings & tools to make that happen!

That means, the more people who read the Marketing Minds Newsletter, the more Entrepreneurs we can help!

BeeHiiv, the Newsletter Software I use to write these emails, which is pretty cool btw, has a “Referral” feature where it will track the number of people who refer a Newsletter!

Now, they have the option to add Milestones & Prizes etc. and honestly I’m toying around with that idea. But before I build it out, I want to know that people would actually refer this Newsletter.

So, if you’ve found these Newsletters Valuable & you want to support and spread the word to others — please share this Newsletter using the link below:

(If enough people do it, I just may add some special incentives 😉 — and don’t worry it should track all your referrals you do now if/when we do)

2024 Is Going to be a Great Year! 🚀 

I can feel it and I can’t wait to help you make 2024 an Impactful year in your business as well!

Stay tuned, there’s a lot more value right around the corner!

Here’s a Sneak Peak at What’s Coming This Year:

More Free Trainings & Resources — In your Inbox!

Real Case Studies & Examples of the Marketing Funnels that Scaled Coaching Businesses past 7 & 8 Figures

The REAL on-the-ground insights into what’s going on in the Online Marketing & Coaching/Consulting/High-Ticket Industry (Based on our Insights working with Thousands of Clients)

The Latest YouTube Ad & Marketing Strategies as we Discover Them – So that you’re Always on the Cutting Edge

Guest Articles, Videos & Podcasts from the Top Marketing Minds of Today — Stay tuned for some exciting announcements around this 😉

And a LOT More…

I’m serious when I say I want this to be The Most Valuable Newsletter You’re Subscribed to — Look out for us in your Inbox Every Friday!

I’ll see you in the next one!

To Your Success,

– Aleric Heck | Founder & CEO of AdOutreach